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	<title>maloo.kalkkinen@cluby.com, Author at Cluby</title>
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	<title>maloo.kalkkinen@cluby.com, Author at Cluby</title>
	<link>https://cluby.com/en-en/blog/author/maloo-kalkkinencluby-com/</link>
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		<title>The impact of an easy and effective restaurant marketing and loyalty program</title>
		<link>https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/</link>
		
		<dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator>
		<pubDate>Tue, 28 Jan 2025 05:47:56 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1930</guid>

					<description><![CDATA[<p>In the fast-paced restaurant industry, customer acquisition can be a costly and time-consuming process. But what if you could focus your efforts on keeping the customers you already have? A well-designed loyalty program can help you do just that by rewarding repeat customers and encouraging them to return time and time again. Loyalty programs have ... <a title="The impact of an easy and effective restaurant marketing and loyalty program" class="read-more" href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/" aria-label="Read more about The impact of an easy and effective restaurant marketing and loyalty program">Read more</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/">The impact of an easy and effective restaurant marketing and loyalty program</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In the fast-paced restaurant industry, customer acquisition can be a costly and time-consuming process. But what if you could focus your efforts on keeping the customers you already have? A well-designed loyalty program can help you do just that by rewarding repeat customers and encouraging them to return time and time again.</p>



<p>Loyalty programs have become a staple in the restaurant industry, and for good reason. Studies have shown that loyal customers are more likely to visit a restaurant more frequently, spend more money per visit, and recommend the business to others. In fact, a loyal customer is worth up to five times more than a first-time customer​. This makes loyalty programs one of the most effective tools for driving long-term revenue and growth.&nbsp;</p>



<ol class="wp-block-list">
<li class="has-medium-font-size"><strong>More frequent visits</strong></li>
</ol>



<p>Building a strong base of loyal customers is key to a restaurant’s success. Highly-engaged, loyal customers visit 90% more often, spend 60% more per visit, and are five times more likely to choose your restaurant again. This repeat business is the foundation for sustainable revenue and customer relationships. Loyalty programs enable restaurants to foster these ongoing relationships, which ultimately drives consistent revenue​.</p>



<p>But how can you create a loyalty program that truly resonates with your customers? The key lies in offering valuable rewards that motivate them to return. This could be anything from benefits and free items to exclusive event invitations or VIP status. The more exclusive the benefits, the more likely customers are to feel appreciated and engaged with your restaurant or brand.</p>



<ol start="2" class="wp-block-list">
<li class="has-medium-font-size"><strong>Increased revenue and lifetime value</strong></li>
</ol>



<p>A well-executed loyalty program can increase customer retention, which directly impacts your bottom line. A 5% boost in loyalty can increase profits by as much as 95%​. This highlights the powerful impact a structured loyalty program can have, not just in retaining customers but in maximising their lifetime value.</p>



<p>Loyalty programs also allow you to create tailored benefits that drive higher spending. Whether it’s offering exclusive discounts or providing VIP experiences, these programs can encourage customers to spend more during each visit. The data you gather through a CRM system can help you craft these offers more effectively, ensuring that customers are receiving benefits that truly meet their preferences.</p>



<ol start="3" class="wp-block-list">
<li class="has-medium-font-size"><strong>Fewer losses, more repeat business</strong></li>
</ol>



<p>Acquiring new customers can be up to 25 times more expensive than retaining existing ones​. This stark reality makes it clear that your focus should be on keeping your existing customers loyal. A loyalty program provides a way to reward your most valuable customers and turn first-time visitors into regulars. By offering incentives such as member benefits or exclusive benefits, restaurants can reduce customer churn and boost long-term business.</p>



<p>In addition to driving repeat business, these programs foster a sense of community and belonging. When customers feel that their loyalty is appreciated, they’re more likely to remain engaged and continue supporting your restaurant.</p>



<ol start="4" class="wp-block-list">
<li class="has-medium-font-size"><strong>Higher return rates</strong></li>
</ol>



<p>One of the key benefits of loyalty programs is their ability to keep customers engaged and coming back. A well-structured loyalty program builds an emotional connection with your customers, ensuring they remember your restaurant even when other options are available. This emotional bond is crucial for encouraging repeat visits and increasing long-term customer loyalty.</p>



<p>Research shows that 71% of consumers are more likely to purchase from a brand that they feel personally connected to​. Personalised experiences through loyalty programs can help create this connection, leading to higher return rates and greater customer retention.</p>



<ol start="5" class="wp-block-list">
<li class="has-medium-font-size"><strong>The value of data in loyalty programs</strong></li>
</ol>



<p>One of the biggest advantages of loyalty programs is the data they provide, even if you&#8217;re new to marketing strategies. By observing customer behaviour—like which benefits they redeem—restaurants can start to build a better understanding of what their customers value most. For example, if you notice that customers frequently redeem dessert discounts, this insight can guide you in creating future promotions that resonate with their preferences.</p>



<p>Even without prior marketing experience, using this data for targeted campaigns is a simple yet effective way to enhance your loyalty program. The more you learn about your customers’ likes, the easier it becomes to engage them with benefits that keep them coming back.</p>



<h2 class="wp-block-heading has-large-font-size"><strong>Conclusion: <br><strong>A restaurant marketing and loyalty program can drive growth for your business.</strong></strong></h2>



<p></p>



<p>Ultimately, a well-structured loyalty program can be a game-changer for restaurants. Not only does it help you retain customers and increase their lifetime value, but it also fosters a sense of community and connection. A successful loyalty program builds deeper emotional bonds with your customers, ensuring that they keep coming back, time after time.</p>



<p>Incorporating customer feedback, offering exclusive benefits, and continually analysing engagement data will help optimise your loyalty program and ensure it stays relevant to your customers. By adopting digital loyalty systems, restaurants can streamline their operations, simplify management, and drive long-term growth.</p>



<p class="has-medium-font-size"><strong>Increase returning customers, boost spend, and stay top of mind. Revolutionise customer engagement and marketing with Cluby’s powerful tools to collect data, communicate effectively, and build loyalty.</strong></p>



<p class="has-medium-font-size"></p>



<h2 class="wp-block-heading has-large-font-size"><strong>Try Cluby’s digital restaurant marketing and loyalty platform already today! <a data-type="page" data-id="1895" href="https://cluby.com/start-for-free/">Start for Free</a></strong></h2>



<p></p>



<p></p>



<p><strong>Sources:</strong></p>



<p class="has-small-font-size">Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p>



<p class="has-small-font-size">CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p>



<p class="has-small-font-size">Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p>



<p></p>
<p>The post <a href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/">The impact of an easy and effective restaurant marketing and loyalty program</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
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			</item>
		<item>
		<title>Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</title>
		<link>https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/</link>
		
		<dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator>
		<pubDate>Tue, 28 Jan 2025 05:34:08 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1918</guid>

					<description><![CDATA[<p>In today’s competitive restaurant market, understanding your customers is more important than ever. While many restaurants focus on attracting new customers, they often overlook the power of their existing clientele. Building a loyal customer base is crucial for long-term success, and one of the most effective ways to achieve this is by leveraging a digital ... <a title="Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/" aria-label="Read more about Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]">Read more</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/">Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In today’s competitive restaurant market, understanding your customers is more important than ever. While many restaurants focus on attracting new customers, they often overlook the power of their existing clientele. Building a loyal customer base is crucial for long-term success, and one of the most effective ways to achieve this is by leveraging a digital loyalty program.</p>



<h3 class="wp-block-heading"><strong>Start with the basics: Collect customer data</strong></h3>



<p>A strong customer database starts with collecting even basic customer data. It’s not about having every detail immediately, but about starting with essential contact information. By doing so, you can begin to understand your customers better and get a clearer picture of their preferences. This foundational data will guide your marketing efforts and help you make them more personalised over time.</p>



<h3 class="wp-block-heading"><strong>Connect with customers effectively</strong></h3>



<p>Instead of relying on fragmented email lists or just recognising regulars, a customer database provides a direct marketing channel to engage customers more effectively. With the right digital tool, you can easily create exclusive benefits, such as VIP cards or special offers, and send targeted messages to your customers. These strategies help strengthen customer loyalty, enhance their overall experience, and ultimately contribute to your restaurant&#8217;s success.</p>



<p>So, how can you make the most of this data to grow your business?</p>



<ol class="wp-block-list">
<li><strong>Increasing visit frequency and building loyalty</strong><strong><br></strong>Loyal customers are the backbone of any successful restaurant. Studies show that loyal customers visit 90% more often, spend 60% more per visit, and are five times more likely to choose your restaurant again. This repeat business helps you build lasting relationships with your customers, creating a steady stream of revenue. Loyalty fosters lasting relationships and consistent revenue—and this is a key benefit of utilising restaurant loyalty programs.</li>
</ol>



<ol start="2" class="wp-block-list">
<li><strong>Maximising revenue and customer lifetime value</strong><strong><br></strong>A 5% increase in customer loyalty can boost profits by as much as 95%. This demonstrates just how powerful a well-executed restaurant loyalty program and customer engagement strategy can be. By leveraging a customer database, you can unlock this potential by growing customer lifetime value and driving spending through personalised benefits and targeted communications​.</li>
</ol>



<ol start="3" class="wp-block-list">
<li><strong>Reducing acquisition costs and building repeat business</strong><strong><br></strong>Acquiring new customers can cost up to 25 times more than retaining existing ones. This stark reality makes it clear that the key to growth isn’t just about attracting new faces, but also keeping the ones you already have. Restaurant sales tools, like loyalty programs, help turn first-time visitors into regulars by offering benefits, personalised offers, and seamless communication. By investing in your existing customers, you build a foundation for sustainable growth​.</li>
</ol>



<ol start="4" class="wp-block-list">
<li><strong>Improving return rates with effective engagement</strong><strong><br></strong>Keeping your customers engaged is crucial for ensuring they return again and again. Studies suggest that despite personalisation being a key factor in customer engagement, many customers still feel overlooked when businesses fail to meet their personalisation expectations​. A well-implemented customer loyalty system helps ensure your restaurant stays top of mind, encouraging repeat visits and building stronger customer loyalty through tailored messaging and benefits that consistently engage your clientele.</li>
</ol>



<h3 class="wp-block-heading"><strong>Ready to grow your customer loyalty?</strong></h3>



<p>Start building stronger relationships with your customers and watch your revenue grow.<br><strong>Try Cluby’s digital loyalty platform today!<br></strong><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895"><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></a></p>



<p><strong>Sources</strong>:</p>



<p>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p>



<p>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p>



<p>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p>



<p></p>
<p>The post <a href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/">Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
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		<title>The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</title>
		<link>https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/</link>
		
		<dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator>
		<pubDate>Tue, 28 Jan 2025 05:25:59 +0000</pubDate>
				<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1914</guid>

					<description><![CDATA[<p>The restaurant industry is experiencing a digital revolution that is reshaping the way restaurants interact with customers and manage their operations. Traditional methods, like pen and paper and word-of-mouth marketing, are no longer enough to stay competitive. Customers now expect speed, convenience, and personalised service—making digital tools essential for restaurants aiming to thrive in today’s ... <a title="The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/" aria-label="Read more about The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]">Read more</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/">The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>The restaurant industry is experiencing a digital revolution that is reshaping the way restaurants interact with customers and manage their operations. Traditional methods, like pen and paper and word-of-mouth marketing, are no longer enough to stay competitive. Customers now expect speed, convenience, and personalised service—making digital tools essential for restaurants aiming to thrive in today’s fast-paced market.</p>



<h3 class="wp-block-heading"><strong>Meeting customer expectations with digital tools</strong></h3>



<p>In today’s restaurant landscape, diners are looking for more than just food and drinks; they want an experience that’s fast, easy, and personal. Digital tools, such as customer loyalty solutions and digital marketing platforms, are key to meeting these evolving customer expectations.</p>



<p><strong>How digital tools help improve customer engagement:</strong></p>



<ul class="wp-block-list">
<li><strong>Personalisation</strong>: Digital platforms allow restaurants to personalise the customer experience, offering tailored marketing campaigns, loyalty programs, and real-time engagement through apps or social media.</li>



<li><strong>Customer insights</strong>: By gathering and analysing customer data, restaurants can better understand customer behaviours and preferences, helping to create more meaningful interactions.</li>
</ul>



<p>With the right digital solutions in place, restaurants can foster deeper connections with customers, driving repeat visits and increasing customer loyalty.</p>



<h3 class="wp-block-heading"><strong>Streamlining operations through digital transformation</strong></h3>



<p>The digital revolution isn&#8217;t just about customer engagement; it’s also about streamlining restaurant operations. Digital solutions help reduce inefficiencies and improve accuracy.</p>



<p><strong>How digital tools can enhance operational efficiency:</strong></p>



<ul class="wp-block-list">
<li><strong>POS and CRM integration</strong>: By integrating your CRM with your POS system, you can streamline your workflow, reduce administrative tasks, and ensure that your restaurant’s operations run smoothly.</li>



<li><strong>Marketing automation</strong>: Digital tools allow restaurants to automate marketing campaigns, making it easier to reach customers with special offers or event updates. This ensures your restaurant stays top of mind.</li>
</ul>



<p>These digital solutions ultimately help restaurant teams focus on what matters most: delivering excellent service and creating memorable experiences for guests.</p>



<h3 class="wp-block-heading"><strong>Data-driven decision making: Unlocking the power of customer data</strong></h3>



<p>One of the greatest advantages of digital tools is the ability to collect and leverage customer data. This data offers valuable insights into customer preferences, purchase history, and engagement patterns, enabling restaurants to create more effective marketing campaigns.</p>



<p><strong>Benefits of data-driven decision making:</strong></p>



<ul class="wp-block-list">
<li><strong>Targeted marketing</strong>: By understanding your customers’ needs, you can send them exclusive offers, highlight new menu items, or invite them to events they’ll love.</li>



<li><strong>Optimised promotions</strong>: Data helps restaurants determine which promotions are most effective, when customers are most likely to return, and what methods they prefer to engage with the restaurant.</li>
</ul>



<p>With the right data, you can maximise your marketing efforts, improve customer satisfaction, and drive higher revenue.</p>



<h3 class="wp-block-heading"><strong>The future of restaurants: Digital transformation is not optional</strong></h3>



<p>The digital revolution is already underway, and restaurants that embrace these changes will be the ones leading the industry in the future. Those who fail to adapt risk being left behind, as customer expectations continue to evolve and technology advances.</p>



<p><strong>Key benefits of digital transformation:</strong></p>



<ul class="wp-block-list">
<li><strong>Streamlined operations</strong>: Digital tools integrate customer data, marketing, and operations to create a more efficient workflow.</li>



<li><strong>Increased customer loyalty</strong>: By offering personalised experiences and tailored promotions, restaurants can foster stronger customer relationships.</li>



<li><strong>Improved decision-making</strong>: Data allows restaurants to make informed decisions, improving marketing strategies and boosting the bottom line.</li>
</ul>



<h3 class="wp-block-heading"><strong>Ready to embrace the digital revolution of restaurant marketing?</strong></h3>



<p>The future of your restaurant depends on staying ahead of the curve. Don’t get left behind—take the first step towards digital transformation today!<br><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></p>



<p><br></p>



<p><strong>Sources</strong>:</p>



<p>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p>



<p>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p>



<p>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/">The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
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		<title>5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</title>
		<link>https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/</link>
		
		<dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator>
		<pubDate>Tue, 28 Jan 2025 05:06:35 +0000</pubDate>
				<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1902</guid>

					<description><![CDATA[<p>When it comes to running a successful restaurant, customer loyalty is everything. Regular customers not only provide a steady stream of revenue, but they also become your best brand ambassadors, sharing their positive experiences with friends, family, and on social media. Building and maintaining customer loyalty should therefore be a priority for every restaurant owner. ... <a title="5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/" aria-label="Read more about 5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]">Read more</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/">5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>When it comes to running a successful restaurant, customer loyalty is everything. Regular customers not only provide a steady stream of revenue, but they also become your best brand ambassadors, sharing their positive experiences with friends, family, and on social media. Building and maintaining customer loyalty should therefore be a priority for every restaurant owner. But how can you make sure you’re doing it right?<br><br>Here are five tried-and-true strategies to build stronger relationships with your customers and boost your restaurant’s revenue.</p>



<p></p>



<p></p>



<h3 class="wp-block-heading">1. Get to know your customers and personalise their experience with data</h3>



<p>Customer loyalty starts with truly understanding who your customers are. You may recognize the faces of your regular customers and perhaps even know their nicknames. But do you have their contact details, do you know the best way to communicate with them, and what do they purchase?This is where a restaurant CRM platform can make all the difference.<br>A CRM system helps you understand which types of benefits or events resonate most with your customers. With these insights, you can tailor your marketing and rewards accordingly. For example, if customers frequently respond to lunch discounts, you can send them exclusive lunch offers to encourage their return.<br>This approach fosters a sense of recognition and relevance, showing customers that you care. It’s this thoughtful, personalised service that keeps them coming back time and again.</p>



<p><strong>Why it works:</strong></p>



<p>Studies show that 78% of customers are more likely to buy from a company that provides a personalised experience. With the help of a restaurant CRM, this process becomes seamless, letting you connect with your customers in ways that feel natural and meaningful.</p>



<h3 class="wp-block-heading">2. Launch a digital loyalty program</h3>



<p>Loyalty programs have been around for years, but now, digital programs are leading the way. Offering your customers an easy way to earn rewards—such as discounts, free items, or exclusive offers—can drive repeat business and build long-term loyalty.<br>A restaurant loyalty program integrated with your POS system makes it easy for you to see what your customers prefer. And using digital member cards within your app helps customers easily access their benefits, promoting further engagement. The best part? You can track the results to see what’s working and what isn’t.</p>



<p><strong>Why it works:</strong></p>



<p>Research indicates that loyal customers spend up to 67% more than new customers, and businesses that offer loyalty programs see an average increase in sales of 5% to 10% annually. A digital loyalty program doesn’t just incentivise repeat visits—it helps build a long-term relationship that keeps customers returning.</p>



<h3 class="wp-block-heading">3. Engage your customers with timely messaging</h3>



<p>One of the biggest challenges restaurants face is staying top of mind. Customers can easily forget about a restaurant if they don’t feel engaged. Push notifications, in-app messaging, and emails can help you stay connected with your customers and ensure your restaurant is the first place they think of when hunger or thirst strikes.<br>For example, sending a timely reminder about a special offer or a weekend event can keep customers engaged and encourage them to visit more often.</p>



<p><strong>Why it works:</strong></p>



<p>Personalised messages lead to a 29% increase in customer engagement, and customers who receive timely updates about benefits and events are more likely to take action.</p>



<h3 class="wp-block-heading">4. Offer exclusive experiences for loyal customersaille</h3>



<p>Kaikista on ihana tuntea itsensä erityiseksi. Tarjoamalla eksklusiivisia kokemuksia uskollisille asiakkaille – kuten VIP-tapahtumia tai mahdollisuutta tutustua uusiin ruokalistoihin ennen muita</p>



<p>– voi vahvistaa heidän yhteyttään ravintolaasi. Segmentoimalla tietyn asiakasryhmän voit luoda etuja, jotka on räätälöity erityisesti heille. Esimerkiksi voit helposti luoda digitaalisia kanta-asiakaskortteja ryhmille, kuten jalkapallojoukkueille tai yrityksille, tarjoten heille eksklusiivisia etuja. Tämä varmistaa, että kanta-asiakkaasi tuntevat itsensä arvostetuiksi ja ovat todennäköisempiä jatkamaan suhdettaan ravintolaasi.</p>



<p><strong>Why it works:</strong></p>



<p>Exclusivity builds loyalty. Research shows that 58% of customers are more likely to return to a brand that makes them feel like VIPs. Exclusive benefits also create a sense of urgency, which drives engagement and increases visit frequency.</p>



<h3 class="wp-block-heading">5. Leverage social media to build a community</h3>



<p>In today’s digital world, social media isn’t just a place to share updates—it’s also a powerful tool for building relationships with your customers. By engaging with your audience on platforms like Instagram and Facebook, you can create a sense of community around your restaurant.<br><br>Encourage your customers to share their experiences on social media by offering incentives such as a benefit for tagging your restaurant in their posts. Sharing user-generated content not only helps build trust but also increases your restaurant’s exposure.</p>



<p><strong>Why it works:</strong></p>



<p>Social media helps create emotional connections. 71% of consumers are more likely to make a purchase based on social media referrals. When customers feel like they’re part of your restaurant’s story, they become more likely to share their experiences and return for more.</p>



<h3 class="wp-block-heading"><strong>The bottom line</strong></h3>



<p>Building customer loyalty isn’t just about offering benefits or rewards. It’s about creating meaningful experiences that make your customers feel valued and appreciated. By using a combination of data, loyalty programs, timely messaging, exclusive experiences, and social media engagement, you can turn one-time visitors into lifelong patrons who return to your restaurant again and again.</p>



<p><strong><strong>Ready to take your customer loyalty to the next level? Try Cluby’s digital loyalty platform already today!</strong></strong><br><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></p>



<p></p>



<p><strong>Sources:</strong></p>



<ol class="wp-block-list">
<li>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></li>



<li>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></li>



<li>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></li>
</ol>



<p></p>
<p>The post <a href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/">5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
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