<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Marketing Archives - Cluby</title> <atom:link href="https://cluby.com/en-en/blog/category/marketing/feed" rel="self" type="application/rss+xml" /> <link>https://cluby.com/en-en/blog/category/marketing/</link> <description></description> <lastBuildDate>Wed, 21 May 2025 19:24:08 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.8.1</generator> <image> <url>https://cluby.com/wp-content/uploads/2024/12/cluby-icon.svg</url> <title>Marketing Archives - Cluby</title> <link>https://cluby.com/en-en/blog/category/marketing/</link> <width>32</width> <height>32</height> </image> <item> <title>The impact of an easy and effective restaurant marketing and loyalty program</title> <link>https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/</link> <dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator> <pubDate>Tue, 28 Jan 2025 05:47:56 +0000</pubDate> <category><![CDATA[Marketing]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1930</guid> <description><![CDATA[<p>In the fast-paced restaurant industry, customer acquisition can be a costly and time-consuming process. But what if you could focus your efforts on keeping the customers you already have? A well-designed loyalty program can help you do just that by rewarding repeat customers and encouraging them to return time and time again. Loyalty programs have ... <a title="The impact of an easy and effective restaurant marketing and loyalty program" class="read-more" href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/" aria-label="Read more about The impact of an easy and effective restaurant marketing and loyalty program">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/">The impact of an easy and effective restaurant marketing and loyalty program</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>In the fast-paced restaurant industry, customer acquisition can be a costly and time-consuming process. But what if you could focus your efforts on keeping the customers you already have? A well-designed loyalty program can help you do just that by rewarding repeat customers and encouraging them to return time and time again.</p> <p>Loyalty programs have become a staple in the restaurant industry, and for good reason. Studies have shown that loyal customers are more likely to visit a restaurant more frequently, spend more money per visit, and recommend the business to others. In fact, a loyal customer is worth up to five times more than a first-time customer. This makes loyalty programs one of the most effective tools for driving long-term revenue and growth. </p> <ol class="wp-block-list"> <li class="has-medium-font-size"><strong>More frequent visits</strong></li> </ol> <p>Building a strong base of loyal customers is key to a restaurant’s success. Highly-engaged, loyal customers visit 90% more often, spend 60% more per visit, and are five times more likely to choose your restaurant again. This repeat business is the foundation for sustainable revenue and customer relationships. Loyalty programs enable restaurants to foster these ongoing relationships, which ultimately drives consistent revenue.</p> <p>But how can you create a loyalty program that truly resonates with your customers? The key lies in offering valuable rewards that motivate them to return. This could be anything from benefits and free items to exclusive event invitations or VIP status. The more exclusive the benefits, the more likely customers are to feel appreciated and engaged with your restaurant or brand.</p> <ol start="2" class="wp-block-list"> <li class="has-medium-font-size"><strong>Increased revenue and lifetime value</strong></li> </ol> <p>A well-executed loyalty program can increase customer retention, which directly impacts your bottom line. A 5% boost in loyalty can increase profits by as much as 95%. This highlights the powerful impact a structured loyalty program can have, not just in retaining customers but in maximising their lifetime value.</p> <p>Loyalty programs also allow you to create tailored benefits that drive higher spending. Whether it’s offering exclusive discounts or providing VIP experiences, these programs can encourage customers to spend more during each visit. The data you gather through a CRM system can help you craft these offers more effectively, ensuring that customers are receiving benefits that truly meet their preferences.</p> <ol start="3" class="wp-block-list"> <li class="has-medium-font-size"><strong>Fewer losses, more repeat business</strong></li> </ol> <p>Acquiring new customers can be up to 25 times more expensive than retaining existing ones. This stark reality makes it clear that your focus should be on keeping your existing customers loyal. A loyalty program provides a way to reward your most valuable customers and turn first-time visitors into regulars. By offering incentives such as member benefits or exclusive benefits, restaurants can reduce customer churn and boost long-term business.</p> <p>In addition to driving repeat business, these programs foster a sense of community and belonging. When customers feel that their loyalty is appreciated, they’re more likely to remain engaged and continue supporting your restaurant.</p> <ol start="4" class="wp-block-list"> <li class="has-medium-font-size"><strong>Higher return rates</strong></li> </ol> <p>One of the key benefits of loyalty programs is their ability to keep customers engaged and coming back. A well-structured loyalty program builds an emotional connection with your customers, ensuring they remember your restaurant even when other options are available. This emotional bond is crucial for encouraging repeat visits and increasing long-term customer loyalty.</p> <p>Research shows that 71% of consumers are more likely to purchase from a brand that they feel personally connected to. Personalised experiences through loyalty programs can help create this connection, leading to higher return rates and greater customer retention.</p> <ol start="5" class="wp-block-list"> <li class="has-medium-font-size"><strong>The value of data in loyalty programs</strong></li> </ol> <p>One of the biggest advantages of loyalty programs is the data they provide, even if you’re new to marketing strategies. By observing customer behaviour—like which benefits they redeem—restaurants can start to build a better understanding of what their customers value most. For example, if you notice that customers frequently redeem dessert discounts, this insight can guide you in creating future promotions that resonate with their preferences.</p> <p>Even without prior marketing experience, using this data for targeted campaigns is a simple yet effective way to enhance your loyalty program. The more you learn about your customers’ likes, the easier it becomes to engage them with benefits that keep them coming back.</p> <h2 class="wp-block-heading has-large-font-size"><strong>Conclusion: <br><strong>A restaurant marketing and loyalty program can drive growth for your business.</strong></strong></h2> <p></p> <p>Ultimately, a well-structured loyalty program can be a game-changer for restaurants. Not only does it help you retain customers and increase their lifetime value, but it also fosters a sense of community and connection. A successful loyalty program builds deeper emotional bonds with your customers, ensuring that they keep coming back, time after time.</p> <p>Incorporating customer feedback, offering exclusive benefits, and continually analysing engagement data will help optimise your loyalty program and ensure it stays relevant to your customers. By adopting digital loyalty systems, restaurants can streamline their operations, simplify management, and drive long-term growth.</p> <p class="has-medium-font-size"><strong>Increase returning customers, boost spend, and stay top of mind. Revolutionise customer engagement and marketing with Cluby’s powerful tools to collect data, communicate effectively, and build loyalty.</strong></p> <p class="has-medium-font-size"></p> <h2 class="wp-block-heading has-large-font-size"><strong>Try Cluby’s digital restaurant marketing and loyalty platform already today! <a data-type="page" data-id="1895" href="https://cluby.com/start-for-free/">Start for Free</a></strong></h2> <p></p> <p></p> <p><strong>Sources:</strong></p> <p class="has-small-font-size">Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p> <p class="has-small-font-size">CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p> <p class="has-small-font-size">Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p> <p></p> <p>The post <a href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/">The impact of an easy and effective restaurant marketing and loyalty program</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</title> <link>https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/</link> <dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator> <pubDate>Tue, 28 Jan 2025 05:34:08 +0000</pubDate> <category><![CDATA[Marketing]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1918</guid> <description><![CDATA[<p>In today’s competitive restaurant market, understanding your customers is more important than ever. While many restaurants focus on attracting new customers, they often overlook the power of their existing clientele. Building a loyal customer base is crucial for long-term success, and one of the most effective ways to achieve this is by leveraging a digital ... <a title="Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/" aria-label="Read more about Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/">Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>In today’s competitive restaurant market, understanding your customers is more important than ever. While many restaurants focus on attracting new customers, they often overlook the power of their existing clientele. Building a loyal customer base is crucial for long-term success, and one of the most effective ways to achieve this is by leveraging a digital loyalty program.</p> <h3 class="wp-block-heading"><strong>Start with the basics: Collect customer data</strong></h3> <p>A strong customer database starts with collecting even basic customer data. It’s not about having every detail immediately, but about starting with essential contact information. By doing so, you can begin to understand your customers better and get a clearer picture of their preferences. This foundational data will guide your marketing efforts and help you make them more personalised over time.</p> <h3 class="wp-block-heading"><strong>Connect with customers effectively</strong></h3> <p>Instead of relying on fragmented email lists or just recognising regulars, a customer database provides a direct marketing channel to engage customers more effectively. With the right digital tool, you can easily create exclusive benefits, such as VIP cards or special offers, and send targeted messages to your customers. These strategies help strengthen customer loyalty, enhance their overall experience, and ultimately contribute to your restaurant’s success.</p> <p>So, how can you make the most of this data to grow your business?</p> <ol class="wp-block-list"> <li><strong>Increasing visit frequency and building loyalty</strong><strong><br></strong>Loyal customers are the backbone of any successful restaurant. Studies show that loyal customers visit 90% more often, spend 60% more per visit, and are five times more likely to choose your restaurant again. This repeat business helps you build lasting relationships with your customers, creating a steady stream of revenue. Loyalty fosters lasting relationships and consistent revenue—and this is a key benefit of utilising restaurant loyalty programs.</li> </ol> <ol start="2" class="wp-block-list"> <li><strong>Maximising revenue and customer lifetime value</strong><strong><br></strong>A 5% increase in customer loyalty can boost profits by as much as 95%. This demonstrates just how powerful a well-executed restaurant loyalty program and customer engagement strategy can be. By leveraging a customer database, you can unlock this potential by growing customer lifetime value and driving spending through personalised benefits and targeted communications.</li> </ol> <ol start="3" class="wp-block-list"> <li><strong>Reducing acquisition costs and building repeat business</strong><strong><br></strong>Acquiring new customers can cost up to 25 times more than retaining existing ones. This stark reality makes it clear that the key to growth isn’t just about attracting new faces, but also keeping the ones you already have. Restaurant sales tools, like loyalty programs, help turn first-time visitors into regulars by offering benefits, personalised offers, and seamless communication. By investing in your existing customers, you build a foundation for sustainable growth.</li> </ol> <ol start="4" class="wp-block-list"> <li><strong>Improving return rates with effective engagement</strong><strong><br></strong>Keeping your customers engaged is crucial for ensuring they return again and again. Studies suggest that despite personalisation being a key factor in customer engagement, many customers still feel overlooked when businesses fail to meet their personalisation expectations. A well-implemented customer loyalty system helps ensure your restaurant stays top of mind, encouraging repeat visits and building stronger customer loyalty through tailored messaging and benefits that consistently engage your clientele.</li> </ol> <h3 class="wp-block-heading"><strong>Ready to grow your customer loyalty?</strong></h3> <p>Start building stronger relationships with your customers and watch your revenue grow.<br><strong>Try Cluby’s digital loyalty platform today!<br></strong><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895"><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></a></p> <p><strong>Sources</strong>:</p> <p>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p> <p>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p> <p>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p> <p></p> <p>The post <a href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/">Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>The Must-Have Restaurant Marketing & Tech Tools for [smaller]Running a Modern Restaurant[/smaller]</title> <link>https://cluby.com/en-en/blog/the-must-have-tech-tools-for-running-a-modern-restaurant/</link> <dc:creator><![CDATA[wordpress@digifactory.fi]]></dc:creator> <pubDate>Wed, 15 Jan 2025 08:45:27 +0000</pubDate> <category><![CDATA[Marketing]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1540</guid> <description><![CDATA[<p>Running a restaurant isn’t just about great food and service anymore. It’s about understanding your customers, staying connected with them, and using the right tech tools to make your life easier and your business more profitable. But with so many options out there, where do you start? Here’s a quick guide to the essentials every ... <a title="The Must-Have Restaurant Marketing & Tech Tools for [smaller]Running a Modern Restaurant[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/the-must-have-tech-tools-for-running-a-modern-restaurant/" aria-label="Read more about The Must-Have Restaurant Marketing & Tech Tools for [smaller]Running a Modern Restaurant[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/the-must-have-tech-tools-for-running-a-modern-restaurant/">The Must-Have Restaurant Marketing & Tech Tools for [smaller]Running a Modern Restaurant[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>Running a restaurant isn’t just about great food and service anymore. It’s about understanding your customers, staying connected with them, and using the right tech tools to make your life easier and your business more profitable. But with so many options out there, where do you start? Here’s a quick guide to the essentials every restaurant needs and why they matter.</strong></p> <div class="wp-block-image"> <figure class="aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" width="1024" height="711" src="https://cluby.com/wp-content/uploads/2025/01/cluby-customer-data-1024x711.png" alt="" class="wp-image-1541" style="width:800px" srcset="https://cluby.com/wp-content/uploads/2025/01/cluby-customer-data-1024x711.png 1024w, https://cluby.com/wp-content/uploads/2025/01/cluby-customer-data-300x208.png 300w, https://cluby.com/wp-content/uploads/2025/01/cluby-customer-data-768x533.png 768w, https://cluby.com/wp-content/uploads/2025/01/cluby-customer-data.png 1418w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div> <p><strong>1. Customer Data: The Core of Your Digital Strategy</strong></p> <p>Your customer data is the core of your digital strategy. Knowing who your customers are, how they spend, and what they love helps you make smarter decisions. Tools like <strong>Cluby</strong>, which also feature CRM (Customer Relationship Management) capabilities, help you centralize and organize this information in one place.</p> <p>A CRM enables you to collect and store valuable insights, such as purchasing patterns, preferences, and contact details. This data drives your marketing efforts, loyalty programs, and customer engagement strategies. It’s not just about collecting data—it’s about leveraging it to create stronger connections and smarter operations.</p> <p><strong>2. POS Systems: The Backbone of Operations</strong></p> <p>A solid POS system is where everything begins. It’s not just a payment processor—it tracks sales, manages inventory, and provides insights into your business. Tools like <strong>Restolution</strong>, <strong>Winpos</strong>, or <strong>Mando</strong> are great examples of POS systems that streamline operations and make life easier for restaurant owners.</p> <p><strong>3. Loyalty Marketing Tools: Turning Guests Into Regulars</strong></p> <p>Loyalty programs go hand in hand with customer data. They’re not just about rewarding repeat visits—they’re a powerful marketing tool. Solutions like <strong>Cluby</strong> help you engage customers with tailored offers, campaigns, and exclusive perks. A good loyalty program keeps your regulars connected and encourages them to visit more often.</p> <p>A versatile loyalty program like <strong>Cluby</strong> combines many essential tools into one system. Beyond campaigns and perks, it helps you manage events, ticket sales, and various membership cards, streamlining your operations and enhancing customer engagement.</p> <p><strong>4. Online Ordering and Delivery: Increase Sales Beyond Your Restaurant</strong></p> <p>Online ordering and delivery services are essential for expanding your reach. They allow you to serve customers who prefer dining at home while helping you generate sales during slower times. Platforms like <strong>UberEats</strong>, <strong>Wolt</strong>, and <strong>DoorDash</strong> make it easy for customers to enjoy your food, boosting your revenue beyond your restaurant’s walls.</p> <p><strong>5. Discovery Tools: Attracting New Customers</strong></p> <p>Discovery platforms like <strong>Google</strong>, <strong>Yelp</strong>, and <strong>TripAdvisor</strong> are key to bringing in new diners. A strong presence on these platforms ensures potential customers can find you easily. Combine them with social media tools like <strong>Instagram</strong> or <strong>TikTok</strong> to showcase your menu and atmosphere. These tools don’t just create visibility—they make your restaurant irresistible to first-time visitors.</p> <p><strong>6. Reservation and Waitlist Management: Simplify the Experience</strong></p> <p>Busy nights can be chaotic, but reservation and waitlist tools keep things running smoothly. Systems like <strong>OpenTable</strong> or <strong>Quandoo</strong> help manage bookings and waitlists efficiently, reducing customer frustration and keeping operations streamlined.</p> <p><strong>How Cluby Fits Into the Picture</strong></p> <p>If you’re looking for a way to connect with your customers and build loyalty while simplifying your restaurant’s operations, <strong>Cluby</strong> might be the perfect solution. With Cluby, you can:</p> <ul class="wp-block-list"> <li>Send personalized offers and push notifications to keep customers engaged.</li> <li>Publish and promote events at your restaurant.</li> <li>Collect and organize valuable customer data to improve your marketing.</li> <li>Launch a loyalty program to reward your best customers.</li> <li>Create membership and VIP cards with no limits on creativity.</li> <li>Build lasting relationships that turn one-time visitors into regulars.</li> </ul> <p>Cluby works seamlessly alongside other essential tools, giving you the flexibility to grow your tech stack over time.</p> <p><strong>The Bottom Line</strong></p> <p>Your tech stack is an investment in your restaurant’s success. Start with the tools that matter most, like a POS system or loyalty program, and build out from there. The right tools don’t just make life easier—they help you grow your business.</p> <p><strong>Ready to take your restaurant to the next level? Let’s make it happen with Cluby! </strong></p> <p>The post <a href="https://cluby.com/en-en/blog/the-must-have-tech-tools-for-running-a-modern-restaurant/">The Must-Have Restaurant Marketing & Tech Tools for [smaller]Running a Modern Restaurant[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> </channel> </rss>