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	<title>Sales Archives - Cluby</title>
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	<title>Sales Archives - Cluby</title>
	<link>https://cluby.com/en-en/blog/category/sales/</link>
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	<item>
		<title>The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</title>
		<link>https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/</link>
		
		<dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator>
		<pubDate>Tue, 28 Jan 2025 05:25:59 +0000</pubDate>
				<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1914</guid>

					<description><![CDATA[<p>The restaurant industry is experiencing a digital revolution that is reshaping the way restaurants interact with customers and manage their operations. Traditional methods, like pen and paper and word-of-mouth marketing, are no longer enough to stay competitive. Customers now expect speed, convenience, and personalised service—making digital tools essential for restaurants aiming to thrive in today’s ... <a title="The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/" aria-label="Read more about The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]">Read more</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/">The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>The restaurant industry is experiencing a digital revolution that is reshaping the way restaurants interact with customers and manage their operations. Traditional methods, like pen and paper and word-of-mouth marketing, are no longer enough to stay competitive. Customers now expect speed, convenience, and personalised service—making digital tools essential for restaurants aiming to thrive in today’s fast-paced market.</p>



<h3 class="wp-block-heading"><strong>Meeting customer expectations with digital tools</strong></h3>



<p>In today’s restaurant landscape, diners are looking for more than just food and drinks; they want an experience that’s fast, easy, and personal. Digital tools, such as customer loyalty solutions and digital marketing platforms, are key to meeting these evolving customer expectations.</p>



<p><strong>How digital tools help improve customer engagement:</strong></p>



<ul class="wp-block-list">
<li><strong>Personalisation</strong>: Digital platforms allow restaurants to personalise the customer experience, offering tailored marketing campaigns, loyalty programs, and real-time engagement through apps or social media.</li>



<li><strong>Customer insights</strong>: By gathering and analysing customer data, restaurants can better understand customer behaviours and preferences, helping to create more meaningful interactions.</li>
</ul>



<p>With the right digital solutions in place, restaurants can foster deeper connections with customers, driving repeat visits and increasing customer loyalty.</p>



<h3 class="wp-block-heading"><strong>Streamlining operations through digital transformation</strong></h3>



<p>The digital revolution isn&#8217;t just about customer engagement; it’s also about streamlining restaurant operations. Digital solutions help reduce inefficiencies and improve accuracy.</p>



<p><strong>How digital tools can enhance operational efficiency:</strong></p>



<ul class="wp-block-list">
<li><strong>POS and CRM integration</strong>: By integrating your CRM with your POS system, you can streamline your workflow, reduce administrative tasks, and ensure that your restaurant’s operations run smoothly.</li>



<li><strong>Marketing automation</strong>: Digital tools allow restaurants to automate marketing campaigns, making it easier to reach customers with special offers or event updates. This ensures your restaurant stays top of mind.</li>
</ul>



<p>These digital solutions ultimately help restaurant teams focus on what matters most: delivering excellent service and creating memorable experiences for guests.</p>



<h3 class="wp-block-heading"><strong>Data-driven decision making: Unlocking the power of customer data</strong></h3>



<p>One of the greatest advantages of digital tools is the ability to collect and leverage customer data. This data offers valuable insights into customer preferences, purchase history, and engagement patterns, enabling restaurants to create more effective marketing campaigns.</p>



<p><strong>Benefits of data-driven decision making:</strong></p>



<ul class="wp-block-list">
<li><strong>Targeted marketing</strong>: By understanding your customers’ needs, you can send them exclusive offers, highlight new menu items, or invite them to events they’ll love.</li>



<li><strong>Optimised promotions</strong>: Data helps restaurants determine which promotions are most effective, when customers are most likely to return, and what methods they prefer to engage with the restaurant.</li>
</ul>



<p>With the right data, you can maximise your marketing efforts, improve customer satisfaction, and drive higher revenue.</p>



<h3 class="wp-block-heading"><strong>The future of restaurants: Digital transformation is not optional</strong></h3>



<p>The digital revolution is already underway, and restaurants that embrace these changes will be the ones leading the industry in the future. Those who fail to adapt risk being left behind, as customer expectations continue to evolve and technology advances.</p>



<p><strong>Key benefits of digital transformation:</strong></p>



<ul class="wp-block-list">
<li><strong>Streamlined operations</strong>: Digital tools integrate customer data, marketing, and operations to create a more efficient workflow.</li>



<li><strong>Increased customer loyalty</strong>: By offering personalised experiences and tailored promotions, restaurants can foster stronger customer relationships.</li>



<li><strong>Improved decision-making</strong>: Data allows restaurants to make informed decisions, improving marketing strategies and boosting the bottom line.</li>
</ul>



<h3 class="wp-block-heading"><strong>Ready to embrace the digital revolution of restaurant marketing?</strong></h3>



<p>The future of your restaurant depends on staying ahead of the curve. Don’t get left behind—take the first step towards digital transformation today!<br><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></p>



<p><br></p>



<p><strong>Sources</strong>:</p>



<p>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p>



<p>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p>



<p>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/">The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
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		<title>5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</title>
		<link>https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/</link>
		
		<dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator>
		<pubDate>Tue, 28 Jan 2025 05:06:35 +0000</pubDate>
				<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1902</guid>

					<description><![CDATA[<p>When it comes to running a successful restaurant, customer loyalty is everything. Regular customers not only provide a steady stream of revenue, but they also become your best brand ambassadors, sharing their positive experiences with friends, family, and on social media. Building and maintaining customer loyalty should therefore be a priority for every restaurant owner. ... <a title="5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/" aria-label="Read more about 5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]">Read more</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/">5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>When it comes to running a successful restaurant, customer loyalty is everything. Regular customers not only provide a steady stream of revenue, but they also become your best brand ambassadors, sharing their positive experiences with friends, family, and on social media. Building and maintaining customer loyalty should therefore be a priority for every restaurant owner. But how can you make sure you’re doing it right?<br><br>Here are five tried-and-true strategies to build stronger relationships with your customers and boost your restaurant’s revenue.</p>



<p></p>



<p></p>



<h3 class="wp-block-heading">1. Get to know your customers and personalise their experience with data</h3>



<p>Customer loyalty starts with truly understanding who your customers are. You may recognize the faces of your regular customers and perhaps even know their nicknames. But do you have their contact details, do you know the best way to communicate with them, and what do they purchase?This is where a restaurant CRM platform can make all the difference.<br>A CRM system helps you understand which types of benefits or events resonate most with your customers. With these insights, you can tailor your marketing and rewards accordingly. For example, if customers frequently respond to lunch discounts, you can send them exclusive lunch offers to encourage their return.<br>This approach fosters a sense of recognition and relevance, showing customers that you care. It’s this thoughtful, personalised service that keeps them coming back time and again.</p>



<p><strong>Why it works:</strong></p>



<p>Studies show that 78% of customers are more likely to buy from a company that provides a personalised experience. With the help of a restaurant CRM, this process becomes seamless, letting you connect with your customers in ways that feel natural and meaningful.</p>



<h3 class="wp-block-heading">2. Launch a digital loyalty program</h3>



<p>Loyalty programs have been around for years, but now, digital programs are leading the way. Offering your customers an easy way to earn rewards—such as discounts, free items, or exclusive offers—can drive repeat business and build long-term loyalty.<br>A restaurant loyalty program integrated with your POS system makes it easy for you to see what your customers prefer. And using digital member cards within your app helps customers easily access their benefits, promoting further engagement. The best part? You can track the results to see what’s working and what isn’t.</p>



<p><strong>Why it works:</strong></p>



<p>Research indicates that loyal customers spend up to 67% more than new customers, and businesses that offer loyalty programs see an average increase in sales of 5% to 10% annually. A digital loyalty program doesn’t just incentivise repeat visits—it helps build a long-term relationship that keeps customers returning.</p>



<h3 class="wp-block-heading">3. Engage your customers with timely messaging</h3>



<p>One of the biggest challenges restaurants face is staying top of mind. Customers can easily forget about a restaurant if they don’t feel engaged. Push notifications, in-app messaging, and emails can help you stay connected with your customers and ensure your restaurant is the first place they think of when hunger or thirst strikes.<br>For example, sending a timely reminder about a special offer or a weekend event can keep customers engaged and encourage them to visit more often.</p>



<p><strong>Why it works:</strong></p>



<p>Personalised messages lead to a 29% increase in customer engagement, and customers who receive timely updates about benefits and events are more likely to take action.</p>



<h3 class="wp-block-heading">4. Offer exclusive experiences for loyal customersaille</h3>



<p>Kaikista on ihana tuntea itsensä erityiseksi. Tarjoamalla eksklusiivisia kokemuksia uskollisille asiakkaille – kuten VIP-tapahtumia tai mahdollisuutta tutustua uusiin ruokalistoihin ennen muita</p>



<p>– voi vahvistaa heidän yhteyttään ravintolaasi. Segmentoimalla tietyn asiakasryhmän voit luoda etuja, jotka on räätälöity erityisesti heille. Esimerkiksi voit helposti luoda digitaalisia kanta-asiakaskortteja ryhmille, kuten jalkapallojoukkueille tai yrityksille, tarjoten heille eksklusiivisia etuja. Tämä varmistaa, että kanta-asiakkaasi tuntevat itsensä arvostetuiksi ja ovat todennäköisempiä jatkamaan suhdettaan ravintolaasi.</p>



<p><strong>Why it works:</strong></p>



<p>Exclusivity builds loyalty. Research shows that 58% of customers are more likely to return to a brand that makes them feel like VIPs. Exclusive benefits also create a sense of urgency, which drives engagement and increases visit frequency.</p>



<h3 class="wp-block-heading">5. Leverage social media to build a community</h3>



<p>In today’s digital world, social media isn’t just a place to share updates—it’s also a powerful tool for building relationships with your customers. By engaging with your audience on platforms like Instagram and Facebook, you can create a sense of community around your restaurant.<br><br>Encourage your customers to share their experiences on social media by offering incentives such as a benefit for tagging your restaurant in their posts. Sharing user-generated content not only helps build trust but also increases your restaurant’s exposure.</p>



<p><strong>Why it works:</strong></p>



<p>Social media helps create emotional connections. 71% of consumers are more likely to make a purchase based on social media referrals. When customers feel like they’re part of your restaurant’s story, they become more likely to share their experiences and return for more.</p>



<h3 class="wp-block-heading"><strong>The bottom line</strong></h3>



<p>Building customer loyalty isn’t just about offering benefits or rewards. It’s about creating meaningful experiences that make your customers feel valued and appreciated. By using a combination of data, loyalty programs, timely messaging, exclusive experiences, and social media engagement, you can turn one-time visitors into lifelong patrons who return to your restaurant again and again.</p>



<p><strong><strong>Ready to take your customer loyalty to the next level? Try Cluby’s digital loyalty platform already today!</strong></strong><br><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></p>



<p></p>



<p><strong>Sources:</strong></p>



<ol class="wp-block-list">
<li>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></li>



<li>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></li>



<li>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></li>
</ol>



<p></p>
<p>The post <a href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/">5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
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		<title>Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]</title>
		<link>https://cluby.com/en-en/blog/transform-customer-engagement-with-restolution-integrating-your-pos-with-a-loyalty-system/</link>
		
		<dc:creator><![CDATA[wordpress@digifactory.fi]]></dc:creator>
		<pubDate>Thu, 16 Jan 2025 08:24:54 +0000</pubDate>
				<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1538</guid>

					<description><![CDATA[<p>As a restaurant owner or manager, you’re always looking for ways to better understand your customers and drive loyalty. Choosing the right tools for your business—whether a POS system or a loyalty platform—is essential, but the true potential lies in the integration of the two. By combining a state-of-the-art POS system like Restolution with a ... <a title="Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/transform-customer-engagement-with-restolution-integrating-your-pos-with-a-loyalty-system/" aria-label="Read more about Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]">Read more</a></p>
<p>The post <a href="https://cluby.com/en-en/blog/transform-customer-engagement-with-restolution-integrating-your-pos-with-a-loyalty-system/">Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><strong>As a restaurant owner or manager, you’re always looking for ways to better understand your customers and drive loyalty. Choosing the right tools for your business—whether a POS system or a loyalty platform—is essential, but the true potential lies in the integration of the two. By combining a state-of-the-art POS system like Restolution with a powerful loyalty program, you can unlock a new level of customer insights and engagement.</strong></p>



<p><strong>Why Integrate Your POS with a Loyalty System?</strong></p>



<p>Integrating your POS system with a loyalty platform like <strong>Cluby</strong> doesn’t just streamline operations—it transforms how you engage with your customers. Here’s how:</p>



<ul class="wp-block-list">
<li><strong>Track Purchase Behavior</strong>: Integration allows you to identify every transaction and tie it directly to individual customers. This creates a detailed view of customer behavior, from their favorite menu items to their spending patterns.</li>



<li><strong>Offer Personalized Rewards</strong>: With insights into customer purchases, you can design tailored loyalty benefits, such as purchase-based rewards, personalized discounts, or exclusive offers for high-value customers.</li>



<li><strong>Build Better Loyalty Tools</strong>: POS integration makes it easier to implement and manage tools like stamp cards or, in the future, points-based systems, offering customers engaging and intuitive ways to earn rewards.</li>
</ul>



<p><strong>Know Your Customers Better Than Ever: The Benefits of Enhanced Data</strong></p>



<p>Data is the backbone of modern marketing, and integrating your loyalty system with your POS unlocks a treasure trove of actionable insights. With the right tools, you can:</p>



<ul class="wp-block-list">
<li><strong>Analyze Customer Data</strong>: POS integration provides access to detailed customer behavior data, which can be used to refine marketing campaigns, identify trends, and target the right customers with the right offers.</li>



<li><strong>Boost Customer Retention</strong>: By using data to deliver personalized and meaningful loyalty rewards, you strengthen customer relationships and increase repeat visits.</li>



<li><strong>Automate Engagement</strong>: With integrated systems, you can set up automated loyalty triggers based on purchasing milestones, ensuring a seamless customer experience.<br></li>
</ul>



<p>By knowing your customers better, you can create targeted strategies that resonate with their preferences and build loyalty like never before.</p>



<p><strong>Why Restolution is the Ideal POS Partner</strong></p>



<p>As a trusted partner, <strong>Restolution POS</strong> provides an intuitive and powerful platform for restaurants. When combined with <strong>Cluby</strong>, Restolution empowers restaurants to unlock the full potential of customer loyalty programs. Its flexibility and robust features make it the perfect foundation for a fully integrated system.</p>



<p>Key features of Restolution include:</p>



<ul class="wp-block-list">
<li><strong>Easy Integration</strong>: Seamlessly connect Restolution with loyalty platforms like Cluby to create a unified ecosystem.</li>



<li><strong>Advanced Reporting Tools</strong>: Gain insights into sales trends and customer data, which can be enhanced further through loyalty data integration.</li>



<li><strong>Scalability</strong>: Whether you run a small café or a multi-location chain, Restolution adapts to your needs, growing with your business.<br></li>
</ul>



<p><strong>Future-Ready with POS Integration</strong></p>



<p>While Cluby’s points-based system isn’t live yet, integration with a POS system makes features like this possible. By starting the conversation about your needs, we can work together to build a system that supports your goals—whether it’s implementing points, stamp cards, or tailored rewards.</p>



<p>POS integration future-proofs your loyalty program, ensuring you have the tools to stay ahead in a competitive market.</p>



<p><strong>The Bottom Line</strong></p>



<p>A standalone POS system or loyalty program can only go so far. By integrating the two, you unlock unmatched opportunities to understand your customers, reward their loyalty, and keep them coming back. Partnering with Restolution and Cluby ensures your restaurant has the tools to succeed in today’s data-driven world.</p>



<p><strong>Ready to Transform Your Customer Engagement with Restolution?</strong></p>



<p>Explore the benefits of integrating your loyalty platform with Restolution POS. Together, we can take your customer relationships to the next level.</p>
<p>The post <a href="https://cluby.com/en-en/blog/transform-customer-engagement-with-restolution-integrating-your-pos-with-a-loyalty-system/">Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p>
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