<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Cluby</title> <atom:link href="https://cluby.com/en-en/feed" rel="self" type="application/rss+xml" /> <link>https://cluby.com/en-en/</link> <description></description> <lastBuildDate>Tue, 10 Jun 2025 07:17:46 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.8.1</generator> <image> <url>https://cluby.com/wp-content/uploads/2024/12/cluby-icon.svg</url> <title>Cluby</title> <link>https://cluby.com/en-en/</link> <width>32</width> <height>32</height> </image> <item> <title>Restolution and Cluby deliver a solution to boost restaurant sales</title> <link>https://cluby.com/en-en/blog/restolution-and-cluby-deliver-a-solution-to-boost-restaurant-sales-2/</link> <dc:creator><![CDATA[Leeni Heino]]></dc:creator> <pubDate>Wed, 04 Jun 2025 10:41:51 +0000</pubDate> <category><![CDATA[Press releases]]></category> <guid isPermaLink="false">https://cluby.com/?p=3124</guid> <description><![CDATA[<p>Press Release 04/2025 Industry pioneers Restolution and Cluby join forces: Restaurant marketing and sales now seamlessly integrated with POS operations Restolution and Cluby have launched a partnership integrating Restolution’s POS system with Cluby’s loyalty and marketing platform. The collaboration brings together two leading players in the restaurant industry: Restolution is Finland’s top provider of POS ... <a title="Restolution and Cluby deliver a solution to boost restaurant sales" class="read-more" href="https://cluby.com/en-en/blog/restolution-and-cluby-deliver-a-solution-to-boost-restaurant-sales-2/" aria-label="Read more about Restolution and Cluby deliver a solution to boost restaurant sales">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/restolution-and-cluby-deliver-a-solution-to-boost-restaurant-sales-2/">Restolution and Cluby deliver a solution to boost restaurant sales</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>Press Release 04/2025</strong></p> <p>Industry pioneers Restolution and Cluby join forces: Restaurant marketing and sales now seamlessly integrated with POS operations</p> <p><strong>Restolution and Cluby have launched a partnership integrating Restolution’s POS system with Cluby’s loyalty and marketing platform. The collaboration brings together two leading players in the restaurant industry: Restolution is Finland’s top provider of POS solutions for restaurants while Cluby is a rapidly growing loyalty and marketing app already used by over 500 restaurants and 200,000 consumers</strong></p> <p>Through the integration, Cluby’s digital stamp cards and point-based loyalty system can now be directly connected to the POS system. These features require a POS connection, as they rely on customer identification during the purchase transaction. Stamp cards can be tailored around any product – whether it’s lunch, coffee, or even billiards. The point system allows customers to earn points with each purchase and redeem them on future visits. Both features are designed to drive repeat business and customer loyalty.</p> <p>Restaurants using Restolution’s POS will gain access to new tools for building lasting customer relationships. At the same time, Cluby can now offer enhanced functionality to Restolution’s clients.</p> <p>Purchase data collected through the POS can be used to build more accurate customer profiles and enable more targeted marketing. Cluby also strengthens the connection between restaurant and customer beyond the dining experience – through the app, users can view current promotions, upcoming events, and restaurant news, make dining decisions accordingly, and redeem benefits or use their digital stamp cards. All of this is automatically recorded in the POS and the customer profile, deepening customer engagement and opening new sales opportunities.</p> <p>The partnership supports both companies’ strategic goals and provides restaurants with a modern solution that actively supports business growth and development.</p> <p><strong>Restolution</strong> is Finland’s leading provider of POS systems for the restaurant industry, offering flexible and scalable solutions for daily operations and payments. The company is known for its highly adaptable and user-friendly POS technology that meets a wide range of operational needs.</p> <p><strong>Cluby</strong> is a Finnish loyalty and marketing app that helps restaurants grow their customer base, increase sales, and send targeted marketing messages directly to loyal customers.</p> <p><strong>For more information:</strong><br><br><a href="https://cluby.com/">https://cluby.com</a></p> <p><a href="https://restolution.eu">https://restolution.eu</a> </p> <p>Published on 04 / 06 / 2025</p> <p></p> <p>The post <a href="https://cluby.com/en-en/blog/restolution-and-cluby-deliver-a-solution-to-boost-restaurant-sales-2/">Restolution and Cluby deliver a solution to boost restaurant sales</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>Loyalty Programs vs. Coupon Services: [smaller]Understanding the Difference Between Cloudigo and Cluby[/smaller]</title> <link>https://cluby.com/en-en/blog/loyalty-programs-vs-coupon-services-smallerunderstanding-the-difference-between-cloudigo-and-cluby-smaller/</link> <dc:creator><![CDATA[wordpress@digifactory.fi]]></dc:creator> <pubDate>Tue, 28 Jan 2025 08:37:47 +0000</pubDate> <category><![CDATA[Compare Competitors]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1950</guid> <description><![CDATA[<p>If you’ve been looking for ways to attract more customers to your restaurant, you might have come across Cloudigo and Cluby. While both can help your business grow, they work in very different ways. Knowing these differences can help you decide which option is better for your goals. Coupon Services: Good for Short-Term, But Not ... <a title="Loyalty Programs vs. Coupon Services: [smaller]Understanding the Difference Between Cloudigo and Cluby[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/loyalty-programs-vs-coupon-services-smallerunderstanding-the-difference-between-cloudigo-and-cluby-smaller/" aria-label="Read more about Loyalty Programs vs. Coupon Services: [smaller]Understanding the Difference Between Cloudigo and Cluby[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/loyalty-programs-vs-coupon-services-smallerunderstanding-the-difference-between-cloudigo-and-cluby-smaller/">Loyalty Programs vs. Coupon Services: [smaller]Understanding the Difference Between Cloudigo and Cluby[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>If you’ve been looking for ways to attract more customers to your restaurant, you might have come across Cloudigo and Cluby. While both can help your business grow, they work in very different ways. Knowing these differences can help you decide which option is better for your goals.</strong></p> <h3 class="wp-block-heading">Coupon Services: Good for Short-Term, But Not for Building Loyalty</h3> <p>Platforms like <strong>Cloudigo</strong> are focused on promoting one-time deals to attract new customers. While this can bring in extra visitors, it often doesn’t lead to repeat visits or long-term loyalty.</p> <p>Here’s why coupon services like Offerilla may not be enough:</p> <ul class="wp-block-list"> <li><strong>Focus on One-Time Deals</strong>: Coupon platforms attract deal-hunters who may use the discount but don’t usually become regular customers.</li> <li><strong>No Customer Data Access</strong>: Restaurants using Offerilla don’t get access to detailed customer data, making it hard to understand who their customers are or how to bring them back.</li> <li><strong>Limited Communication</strong>: Cloudigo relies on email to communicate with users, which is less effective compared to modern tools like push notifications.<br></li> </ul> <p>While Cloudigo can boost traffic temporarily, it doesn’t provide the tools to turn those visitors into loyal customers who keep coming back.</p> <h3 class="wp-block-heading">Cluby: Turning Visitors Into Loyal Customers</h3> <p>Unlike coupon services, <strong>Cluby</strong> is built to help restaurants create and keep loyal customers. It’s more than just a discount app—it’s a loyalty and marketing tool that helps you grow long-term relationships with your customers.</p> <p>Here’s how Cluby stands out:</p> <ol class="wp-block-list"> <li><strong>Access to Customer Insights</strong>: With Cluby, you can view and use customer data collected through the platform, giving you valuable insights into customer behavior to improve your marketing.</li> <li><strong>Ongoing Communication</strong>: Cluby enables you to send push notifications and in-app messages to let your customers know about new campaigns, events, or offers.</li> <li><strong>Custom Loyalty Programs</strong>: Cluby helps you create unique loyalty programs, like stamp cards, VIP memberships, or seasonal perks that fit your restaurant’s needs.</li> <li><strong>More Than Discounts</strong>: With Cluby, you can promote events, sell tickets, and create exclusive benefits for your members—all within one app.</li> <li><strong>Focus on Retention</strong>: Cluby helps you keep your existing customers coming back more often and spending more, which is key for long-term success.</li> </ol> <h3 class="wp-block-heading">How Cloudigo and Cluby Compare</h3> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Feature</strong></td><td><strong>Cloudigo</strong></td><td><strong>Cluby</strong></td></tr><tr><td><strong>Customer Data Access</strong></td><td>No</td><td>Yes – View and use insights from your customers</td></tr><tr><td><strong>Communication Tools</strong></td><td>Email only</td><td>Push notifications and in-app messaging</td></tr><tr><td><strong>Loyalty Programs</strong></td><td>Single-use coupons</td><td>Customizable loyalty tools and perks</td></tr><tr><td><strong>Focus</strong></td><td>Attracting new customers</td><td>Building and retaining loyal customers</td></tr><tr><td><strong>Event Promotion</strong></td><td>Not available</td><td>Promote events and sell tickets</td></tr><tr><td><strong>Campaign Types</strong></td><td>Discounts only</td><td>Discounts, rewards, memberships, and more</td></tr><tr><td><strong>Customer Relationship</strong></td><td>Limited – Data stays with Offerilla</td><td>Full access to use customer insights</td></tr></tbody></table></figure> <h4 class="wp-block-heading">Why Restaurants Are Choosing Loyalty Over Coupons</h4> <p>Relying only on coupons often leaves restaurants chasing new customers, while loyal ones are overlooked. Cluby helps you shift your focus to building relationships with existing customers by offering them rewards and personalized engagement.</p> <p>Here’s why this works:</p> <ul class="wp-block-list"> <li><strong>Loyal Customers Spend More</strong>: A strong loyalty program brings customers back more often and encourages them to spend more during each visit, leading to more stable income for your business.</li> <li><strong>Easy Marketing</strong>: With access to customer insights, you can create campaigns that match what your customers want.</li> <li><strong>Versatile Features</strong>: Cluby offers more than just discounts. You can use tools like stamp cards, memberships, and event promotions to keep your customers engaged.</li> </ul> <h3 class="wp-block-heading">The Bottom Line</h3> <p>Coupon platforms like Offerilla can bring short-term results, but they don’t help you build long-term loyalty. With <strong>Cluby</strong>, you get tools to engage with your customers, build loyalty programs, and create lasting relationships that help grow your business.</p> <p>If you’re looking for a way to keep your customers coming back, Cluby is the perfect solution.</p> <p><strong>Ready to Build a Loyal Customer Base?</strong></p> <p>Learn how Cluby can help you grow your restaurant’s customer relationships and take your business to the next level. </p> <p>The post <a href="https://cluby.com/en-en/blog/loyalty-programs-vs-coupon-services-smallerunderstanding-the-difference-between-cloudigo-and-cluby-smaller/">Loyalty Programs vs. Coupon Services: [smaller]Understanding the Difference Between Cloudigo and Cluby[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>The impact of an easy and effective restaurant marketing and loyalty program</title> <link>https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/</link> <dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator> <pubDate>Tue, 28 Jan 2025 05:47:56 +0000</pubDate> <category><![CDATA[Marketing]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1930</guid> <description><![CDATA[<p>In the fast-paced restaurant industry, customer acquisition can be a costly and time-consuming process. But what if you could focus your efforts on keeping the customers you already have? A well-designed loyalty program can help you do just that by rewarding repeat customers and encouraging them to return time and time again. Loyalty programs have ... <a title="The impact of an easy and effective restaurant marketing and loyalty program" class="read-more" href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/" aria-label="Read more about The impact of an easy and effective restaurant marketing and loyalty program">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/">The impact of an easy and effective restaurant marketing and loyalty program</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>In the fast-paced restaurant industry, customer acquisition can be a costly and time-consuming process. But what if you could focus your efforts on keeping the customers you already have? A well-designed loyalty program can help you do just that by rewarding repeat customers and encouraging them to return time and time again.</p> <p>Loyalty programs have become a staple in the restaurant industry, and for good reason. Studies have shown that loyal customers are more likely to visit a restaurant more frequently, spend more money per visit, and recommend the business to others. In fact, a loyal customer is worth up to five times more than a first-time customer. This makes loyalty programs one of the most effective tools for driving long-term revenue and growth. </p> <ol class="wp-block-list"> <li class="has-medium-font-size"><strong>More frequent visits</strong></li> </ol> <p>Building a strong base of loyal customers is key to a restaurant’s success. Highly-engaged, loyal customers visit 90% more often, spend 60% more per visit, and are five times more likely to choose your restaurant again. This repeat business is the foundation for sustainable revenue and customer relationships. Loyalty programs enable restaurants to foster these ongoing relationships, which ultimately drives consistent revenue.</p> <p>But how can you create a loyalty program that truly resonates with your customers? The key lies in offering valuable rewards that motivate them to return. This could be anything from benefits and free items to exclusive event invitations or VIP status. The more exclusive the benefits, the more likely customers are to feel appreciated and engaged with your restaurant or brand.</p> <ol start="2" class="wp-block-list"> <li class="has-medium-font-size"><strong>Increased revenue and lifetime value</strong></li> </ol> <p>A well-executed loyalty program can increase customer retention, which directly impacts your bottom line. A 5% boost in loyalty can increase profits by as much as 95%. This highlights the powerful impact a structured loyalty program can have, not just in retaining customers but in maximising their lifetime value.</p> <p>Loyalty programs also allow you to create tailored benefits that drive higher spending. Whether it’s offering exclusive discounts or providing VIP experiences, these programs can encourage customers to spend more during each visit. The data you gather through a CRM system can help you craft these offers more effectively, ensuring that customers are receiving benefits that truly meet their preferences.</p> <ol start="3" class="wp-block-list"> <li class="has-medium-font-size"><strong>Fewer losses, more repeat business</strong></li> </ol> <p>Acquiring new customers can be up to 25 times more expensive than retaining existing ones. This stark reality makes it clear that your focus should be on keeping your existing customers loyal. A loyalty program provides a way to reward your most valuable customers and turn first-time visitors into regulars. By offering incentives such as member benefits or exclusive benefits, restaurants can reduce customer churn and boost long-term business.</p> <p>In addition to driving repeat business, these programs foster a sense of community and belonging. When customers feel that their loyalty is appreciated, they’re more likely to remain engaged and continue supporting your restaurant.</p> <ol start="4" class="wp-block-list"> <li class="has-medium-font-size"><strong>Higher return rates</strong></li> </ol> <p>One of the key benefits of loyalty programs is their ability to keep customers engaged and coming back. A well-structured loyalty program builds an emotional connection with your customers, ensuring they remember your restaurant even when other options are available. This emotional bond is crucial for encouraging repeat visits and increasing long-term customer loyalty.</p> <p>Research shows that 71% of consumers are more likely to purchase from a brand that they feel personally connected to. Personalised experiences through loyalty programs can help create this connection, leading to higher return rates and greater customer retention.</p> <ol start="5" class="wp-block-list"> <li class="has-medium-font-size"><strong>The value of data in loyalty programs</strong></li> </ol> <p>One of the biggest advantages of loyalty programs is the data they provide, even if you’re new to marketing strategies. By observing customer behaviour—like which benefits they redeem—restaurants can start to build a better understanding of what their customers value most. For example, if you notice that customers frequently redeem dessert discounts, this insight can guide you in creating future promotions that resonate with their preferences.</p> <p>Even without prior marketing experience, using this data for targeted campaigns is a simple yet effective way to enhance your loyalty program. The more you learn about your customers’ likes, the easier it becomes to engage them with benefits that keep them coming back.</p> <h2 class="wp-block-heading has-large-font-size"><strong>Conclusion: <br><strong>A restaurant marketing and loyalty program can drive growth for your business.</strong></strong></h2> <p></p> <p>Ultimately, a well-structured loyalty program can be a game-changer for restaurants. Not only does it help you retain customers and increase their lifetime value, but it also fosters a sense of community and connection. A successful loyalty program builds deeper emotional bonds with your customers, ensuring that they keep coming back, time after time.</p> <p>Incorporating customer feedback, offering exclusive benefits, and continually analysing engagement data will help optimise your loyalty program and ensure it stays relevant to your customers. By adopting digital loyalty systems, restaurants can streamline their operations, simplify management, and drive long-term growth.</p> <p class="has-medium-font-size"><strong>Increase returning customers, boost spend, and stay top of mind. Revolutionise customer engagement and marketing with Cluby’s powerful tools to collect data, communicate effectively, and build loyalty.</strong></p> <p class="has-medium-font-size"></p> <h2 class="wp-block-heading has-large-font-size"><strong>Try Cluby’s digital restaurant marketing and loyalty platform already today! <a data-type="page" data-id="1895" href="https://cluby.com/start-for-free/">Start for Free</a></strong></h2> <p></p> <p></p> <p><strong>Sources:</strong></p> <p class="has-small-font-size">Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p> <p class="has-small-font-size">CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p> <p class="has-small-font-size">Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p> <p></p> <p>The post <a href="https://cluby.com/en-en/blog/the-impact-of-an-easy-and-effective-restaurant-loyalty-program/">The impact of an easy and effective restaurant marketing and loyalty program</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</title> <link>https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/</link> <dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator> <pubDate>Tue, 28 Jan 2025 05:34:08 +0000</pubDate> <category><![CDATA[Marketing]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1918</guid> <description><![CDATA[<p>In today’s competitive restaurant market, understanding your customers is more important than ever. While many restaurants focus on attracting new customers, they often overlook the power of their existing clientele. Building a loyal customer base is crucial for long-term success, and one of the most effective ways to achieve this is by leveraging a digital ... <a title="Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/" aria-label="Read more about Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/">Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>In today’s competitive restaurant market, understanding your customers is more important than ever. While many restaurants focus on attracting new customers, they often overlook the power of their existing clientele. Building a loyal customer base is crucial for long-term success, and one of the most effective ways to achieve this is by leveraging a digital loyalty program.</p> <h3 class="wp-block-heading"><strong>Start with the basics: Collect customer data</strong></h3> <p>A strong customer database starts with collecting even basic customer data. It’s not about having every detail immediately, but about starting with essential contact information. By doing so, you can begin to understand your customers better and get a clearer picture of their preferences. This foundational data will guide your marketing efforts and help you make them more personalised over time.</p> <h3 class="wp-block-heading"><strong>Connect with customers effectively</strong></h3> <p>Instead of relying on fragmented email lists or just recognising regulars, a customer database provides a direct marketing channel to engage customers more effectively. With the right digital tool, you can easily create exclusive benefits, such as VIP cards or special offers, and send targeted messages to your customers. These strategies help strengthen customer loyalty, enhance their overall experience, and ultimately contribute to your restaurant’s success.</p> <p>So, how can you make the most of this data to grow your business?</p> <ol class="wp-block-list"> <li><strong>Increasing visit frequency and building loyalty</strong><strong><br></strong>Loyal customers are the backbone of any successful restaurant. Studies show that loyal customers visit 90% more often, spend 60% more per visit, and are five times more likely to choose your restaurant again. This repeat business helps you build lasting relationships with your customers, creating a steady stream of revenue. Loyalty fosters lasting relationships and consistent revenue—and this is a key benefit of utilising restaurant loyalty programs.</li> </ol> <ol start="2" class="wp-block-list"> <li><strong>Maximising revenue and customer lifetime value</strong><strong><br></strong>A 5% increase in customer loyalty can boost profits by as much as 95%. This demonstrates just how powerful a well-executed restaurant loyalty program and customer engagement strategy can be. By leveraging a customer database, you can unlock this potential by growing customer lifetime value and driving spending through personalised benefits and targeted communications.</li> </ol> <ol start="3" class="wp-block-list"> <li><strong>Reducing acquisition costs and building repeat business</strong><strong><br></strong>Acquiring new customers can cost up to 25 times more than retaining existing ones. This stark reality makes it clear that the key to growth isn’t just about attracting new faces, but also keeping the ones you already have. Restaurant sales tools, like loyalty programs, help turn first-time visitors into regulars by offering benefits, personalised offers, and seamless communication. By investing in your existing customers, you build a foundation for sustainable growth.</li> </ol> <ol start="4" class="wp-block-list"> <li><strong>Improving return rates with effective engagement</strong><strong><br></strong>Keeping your customers engaged is crucial for ensuring they return again and again. Studies suggest that despite personalisation being a key factor in customer engagement, many customers still feel overlooked when businesses fail to meet their personalisation expectations. A well-implemented customer loyalty system helps ensure your restaurant stays top of mind, encouraging repeat visits and building stronger customer loyalty through tailored messaging and benefits that consistently engage your clientele.</li> </ol> <h3 class="wp-block-heading"><strong>Ready to grow your customer loyalty?</strong></h3> <p>Start building stronger relationships with your customers and watch your revenue grow.<br><strong>Try Cluby’s digital loyalty platform today!<br></strong><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895"><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></a></p> <p><strong>Sources</strong>:</p> <p>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p> <p>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p> <p>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p> <p></p> <p>The post <a href="https://cluby.com/en-en/blog/do-you-really-know-your-restaurant-customers-smallerwhy-customer-databases-are-crucial-for-your-restaurants-success-smaller/">Do you REALLY know your restaurant customers? [smaller]Why customer databases are crucial for your restaurant’s success?[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</title> <link>https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/</link> <dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator> <pubDate>Tue, 28 Jan 2025 05:25:59 +0000</pubDate> <category><![CDATA[Sales]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1914</guid> <description><![CDATA[<p>The restaurant industry is experiencing a digital revolution that is reshaping the way restaurants interact with customers and manage their operations. Traditional methods, like pen and paper and word-of-mouth marketing, are no longer enough to stay competitive. Customers now expect speed, convenience, and personalised service—making digital tools essential for restaurants aiming to thrive in today’s ... <a title="The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/" aria-label="Read more about The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/">The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>The restaurant industry is experiencing a digital revolution that is reshaping the way restaurants interact with customers and manage their operations. Traditional methods, like pen and paper and word-of-mouth marketing, are no longer enough to stay competitive. Customers now expect speed, convenience, and personalised service—making digital tools essential for restaurants aiming to thrive in today’s fast-paced market.</p> <h3 class="wp-block-heading"><strong>Meeting customer expectations with digital tools</strong></h3> <p>In today’s restaurant landscape, diners are looking for more than just food and drinks; they want an experience that’s fast, easy, and personal. Digital tools, such as customer loyalty solutions and digital marketing platforms, are key to meeting these evolving customer expectations.</p> <p><strong>How digital tools help improve customer engagement:</strong></p> <ul class="wp-block-list"> <li><strong>Personalisation</strong>: Digital platforms allow restaurants to personalise the customer experience, offering tailored marketing campaigns, loyalty programs, and real-time engagement through apps or social media.</li> <li><strong>Customer insights</strong>: By gathering and analysing customer data, restaurants can better understand customer behaviours and preferences, helping to create more meaningful interactions.</li> </ul> <p>With the right digital solutions in place, restaurants can foster deeper connections with customers, driving repeat visits and increasing customer loyalty.</p> <h3 class="wp-block-heading"><strong>Streamlining operations through digital transformation</strong></h3> <p>The digital revolution isn’t just about customer engagement; it’s also about streamlining restaurant operations. Digital solutions help reduce inefficiencies and improve accuracy.</p> <p><strong>How digital tools can enhance operational efficiency:</strong></p> <ul class="wp-block-list"> <li><strong>POS and CRM integration</strong>: By integrating your CRM with your POS system, you can streamline your workflow, reduce administrative tasks, and ensure that your restaurant’s operations run smoothly.</li> <li><strong>Marketing automation</strong>: Digital tools allow restaurants to automate marketing campaigns, making it easier to reach customers with special offers or event updates. This ensures your restaurant stays top of mind.</li> </ul> <p>These digital solutions ultimately help restaurant teams focus on what matters most: delivering excellent service and creating memorable experiences for guests.</p> <h3 class="wp-block-heading"><strong>Data-driven decision making: Unlocking the power of customer data</strong></h3> <p>One of the greatest advantages of digital tools is the ability to collect and leverage customer data. This data offers valuable insights into customer preferences, purchase history, and engagement patterns, enabling restaurants to create more effective marketing campaigns.</p> <p><strong>Benefits of data-driven decision making:</strong></p> <ul class="wp-block-list"> <li><strong>Targeted marketing</strong>: By understanding your customers’ needs, you can send them exclusive offers, highlight new menu items, or invite them to events they’ll love.</li> <li><strong>Optimised promotions</strong>: Data helps restaurants determine which promotions are most effective, when customers are most likely to return, and what methods they prefer to engage with the restaurant.</li> </ul> <p>With the right data, you can maximise your marketing efforts, improve customer satisfaction, and drive higher revenue.</p> <h3 class="wp-block-heading"><strong>The future of restaurants: Digital transformation is not optional</strong></h3> <p>The digital revolution is already underway, and restaurants that embrace these changes will be the ones leading the industry in the future. Those who fail to adapt risk being left behind, as customer expectations continue to evolve and technology advances.</p> <p><strong>Key benefits of digital transformation:</strong></p> <ul class="wp-block-list"> <li><strong>Streamlined operations</strong>: Digital tools integrate customer data, marketing, and operations to create a more efficient workflow.</li> <li><strong>Increased customer loyalty</strong>: By offering personalised experiences and tailored promotions, restaurants can foster stronger customer relationships.</li> <li><strong>Improved decision-making</strong>: Data allows restaurants to make informed decisions, improving marketing strategies and boosting the bottom line.</li> </ul> <h3 class="wp-block-heading"><strong>Ready to embrace the digital revolution of restaurant marketing?</strong></h3> <p>The future of your restaurant depends on staying ahead of the curve. Don’t get left behind—take the first step towards digital transformation today!<br><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></p> <p><br></p> <p><strong>Sources</strong>:</p> <p>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></p> <p>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></p> <p>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></p> <p>The post <a href="https://cluby.com/en-en/blog/the-digital-revolution-in-the-restaurant-industry-smallerits-already-happening-smaller/">The digital revolution in the restaurant marketing: [smaller]It’s already happening[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</title> <link>https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/</link> <dc:creator><![CDATA[maloo.kalkkinen@cluby.com]]></dc:creator> <pubDate>Tue, 28 Jan 2025 05:06:35 +0000</pubDate> <category><![CDATA[Sales]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1902</guid> <description><![CDATA[<p>When it comes to running a successful restaurant, customer loyalty is everything. Regular customers not only provide a steady stream of revenue, but they also become your best brand ambassadors, sharing their positive experiences with friends, family, and on social media. Building and maintaining customer loyalty should therefore be a priority for every restaurant owner. ... <a title="5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/" aria-label="Read more about 5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/">5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>When it comes to running a successful restaurant, customer loyalty is everything. Regular customers not only provide a steady stream of revenue, but they also become your best brand ambassadors, sharing their positive experiences with friends, family, and on social media. Building and maintaining customer loyalty should therefore be a priority for every restaurant owner. But how can you make sure you’re doing it right?<br><br>Here are five tried-and-true strategies to build stronger relationships with your customers and boost your restaurant’s revenue.</p> <p></p> <p></p> <h3 class="wp-block-heading">1. Get to know your customers and personalise their experience with data</h3> <p>Customer loyalty starts with truly understanding who your customers are. You may recognize the faces of your regular customers and perhaps even know their nicknames. But do you have their contact details, do you know the best way to communicate with them, and what do they purchase?This is where a restaurant CRM platform can make all the difference.<br>A CRM system helps you understand which types of benefits or events resonate most with your customers. With these insights, you can tailor your marketing and rewards accordingly. For example, if customers frequently respond to lunch discounts, you can send them exclusive lunch offers to encourage their return.<br>This approach fosters a sense of recognition and relevance, showing customers that you care. It’s this thoughtful, personalised service that keeps them coming back time and again.</p> <p><strong>Why it works:</strong></p> <p>Studies show that 78% of customers are more likely to buy from a company that provides a personalised experience. With the help of a restaurant CRM, this process becomes seamless, letting you connect with your customers in ways that feel natural and meaningful.</p> <h3 class="wp-block-heading">2. Launch a digital loyalty program</h3> <p>Loyalty programs have been around for years, but now, digital programs are leading the way. Offering your customers an easy way to earn rewards—such as discounts, free items, or exclusive offers—can drive repeat business and build long-term loyalty.<br>A restaurant loyalty program integrated with your POS system makes it easy for you to see what your customers prefer. And using digital member cards within your app helps customers easily access their benefits, promoting further engagement. The best part? You can track the results to see what’s working and what isn’t.</p> <p><strong>Why it works:</strong></p> <p>Research indicates that loyal customers spend up to 67% more than new customers, and businesses that offer loyalty programs see an average increase in sales of 5% to 10% annually. A digital loyalty program doesn’t just incentivise repeat visits—it helps build a long-term relationship that keeps customers returning.</p> <h3 class="wp-block-heading">3. Engage your customers with timely messaging</h3> <p>One of the biggest challenges restaurants face is staying top of mind. Customers can easily forget about a restaurant if they don’t feel engaged. Push notifications, in-app messaging, and emails can help you stay connected with your customers and ensure your restaurant is the first place they think of when hunger or thirst strikes.<br>For example, sending a timely reminder about a special offer or a weekend event can keep customers engaged and encourage them to visit more often.</p> <p><strong>Why it works:</strong></p> <p>Personalised messages lead to a 29% increase in customer engagement, and customers who receive timely updates about benefits and events are more likely to take action.</p> <h3 class="wp-block-heading">4. Offer exclusive experiences for loyal customersaille</h3> <p>Kaikista on ihana tuntea itsensä erityiseksi. Tarjoamalla eksklusiivisia kokemuksia uskollisille asiakkaille – kuten VIP-tapahtumia tai mahdollisuutta tutustua uusiin ruokalistoihin ennen muita</p> <p>– voi vahvistaa heidän yhteyttään ravintolaasi. Segmentoimalla tietyn asiakasryhmän voit luoda etuja, jotka on räätälöity erityisesti heille. Esimerkiksi voit helposti luoda digitaalisia kanta-asiakaskortteja ryhmille, kuten jalkapallojoukkueille tai yrityksille, tarjoten heille eksklusiivisia etuja. Tämä varmistaa, että kanta-asiakkaasi tuntevat itsensä arvostetuiksi ja ovat todennäköisempiä jatkamaan suhdettaan ravintolaasi.</p> <p><strong>Why it works:</strong></p> <p>Exclusivity builds loyalty. Research shows that 58% of customers are more likely to return to a brand that makes them feel like VIPs. Exclusive benefits also create a sense of urgency, which drives engagement and increases visit frequency.</p> <h3 class="wp-block-heading">5. Leverage social media to build a community</h3> <p>In today’s digital world, social media isn’t just a place to share updates—it’s also a powerful tool for building relationships with your customers. By engaging with your audience on platforms like Instagram and Facebook, you can create a sense of community around your restaurant.<br><br>Encourage your customers to share their experiences on social media by offering incentives such as a benefit for tagging your restaurant in their posts. Sharing user-generated content not only helps build trust but also increases your restaurant’s exposure.</p> <p><strong>Why it works:</strong></p> <p>Social media helps create emotional connections. 71% of consumers are more likely to make a purchase based on social media referrals. When customers feel like they’re part of your restaurant’s story, they become more likely to share their experiences and return for more.</p> <h3 class="wp-block-heading"><strong>The bottom line</strong></h3> <p>Building customer loyalty isn’t just about offering benefits or rewards. It’s about creating meaningful experiences that make your customers feel valued and appreciated. By using a combination of data, loyalty programs, timely messaging, exclusive experiences, and social media engagement, you can turn one-time visitors into lifelong patrons who return to your restaurant again and again.</p> <p><strong><strong>Ready to take your customer loyalty to the next level? Try Cluby’s digital loyalty platform already today!</strong></strong><br><a href="https://cluby.com/start-for-free/" data-type="page" data-id="1895">Start for Free</a></p> <p></p> <p><strong>Sources:</strong></p> <ol class="wp-block-list"> <li>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty</em>.<a href="https://www.clever-age.com/en/five-trends-shaping-the-future-of-customer-loyalty/"> Link</a></li> <li>Harvard Business Review. <em>The value of keeping the right customers</em>.<a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers"> Link</a></li> <li>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don’t Want to Share</em>.<a href="https://www.retaildive.com/news/despite-expectations-of-personalization-most-shoppers-dont-want-to-share/439610/"> Link</a></li> </ol> <p></p> <p>The post <a href="https://cluby.com/en-en/blog/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2/">5 steps [smaller]to growing your restaurant’s customer loyalty and boosting revenue with restaurant marketing[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>Intellipocket vs Cluby: [smaller]What’s the Best loyalty program Choice for Restaurants?[/smaller]</title> <link>https://cluby.com/en-en/blog/intellipocket-vs-cluby-whats-the-best-loyalty-program-choice-for-restaurants/</link> <dc:creator><![CDATA[wordpress@digifactory.fi]]></dc:creator> <pubDate>Tue, 21 Jan 2025 07:45:44 +0000</pubDate> <category><![CDATA[Compare Competitors]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1525</guid> <description><![CDATA[<p>Choosing the right loyalty platform can make a big difference in how your restaurant engages customers and builds loyalty. Both Intellipocket and Cluby offer solutions for loyalty programs, but their approaches are fundamentally different. Let’s explore these differences to help you make the best decision. The Biggest Difference: One-App vs. White-Label and/or Wallet-Based Cards The ... <a title="Intellipocket vs Cluby: [smaller]What’s the Best loyalty program Choice for Restaurants?[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/intellipocket-vs-cluby-whats-the-best-loyalty-program-choice-for-restaurants/" aria-label="Read more about Intellipocket vs Cluby: [smaller]What’s the Best loyalty program Choice for Restaurants?[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/intellipocket-vs-cluby-whats-the-best-loyalty-program-choice-for-restaurants/">Intellipocket vs Cluby: [smaller]What’s the Best loyalty program Choice for Restaurants?[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>Choosing the right loyalty platform can make a big difference in how your restaurant engages customers and builds loyalty. Both Intellipocket and Cluby offer solutions for loyalty programs, but their approaches are fundamentally different. Let’s explore these differences to help you make the best decision.</strong></p> <p><strong>The Biggest Difference: One-App vs. White-Label and/or Wallet-Based Cards</strong></p> <p>The most striking difference between Intellipocket and Cluby lies in how they deliver loyalty programs to consumers:</p> <ul class="wp-block-list"> <li><strong>intellipocket:</strong> <ul class="wp-block-list"> <li>Operates on a <strong>white-label basis</strong>, offering custom-branded apps for each restaurant or loyalty cards saved to <strong>Google Wallet or Apple Wallet</strong>.</li> <li>Consumers must download a separate app for each restaurant or save individual loyalty cards to their Wallet.</li> <li>While customizable, this model is <strong>costly</strong> for restaurants and inconvenient for consumers. Wallet cards feel <strong>outdated</strong>, lacking dynamic engagement features like campaigns or push notifications.</li> </ul> </li> </ul> <ul class="wp-block-list"> <li><strong>Cluby:</strong> <ul class="wp-block-list"> <li>Provides a <strong>single app</strong> where consumers can join multiple restaurant loyalty programs.</li> <li>Once consumers start using Cluby, they benefit from a <strong>consistent and familiar experience</strong> across all restaurants. While each restaurant can customize their loyalty offerings, the core functionality remains the same, making it easy to navigate and use.</li> <li>Cluby is <strong>free for restaurants with up to 200 members</strong>, and its pricing scales reasonably as your membership base grows. With numerous pricing tiers, the cost adjusts according to your restaurant’s activity level, ensuring a fair and accessible solution for all.</li> </ul> </li> </ul> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>FEATURE</strong></td><td><strong>INTELLIPOCKET</strong></td><td><strong>CLUBY</strong></td></tr><tr><td><strong>Consumer Access</strong></td><td>Requires separate apps or Wallet cards</td><td>One app for all</td></tr><tr><td><strong>Consistency for Users</strong></td><td>Varies between restaurants</td><td>Familiar functionality across all restaurants</td></tr><tr><td><strong>Customization</strong></td><td>Fully branded, white-label apps or cards</td><td>Tailored restaurant pages within a unified app</td></tr><tr><td><strong>Cost for Restaurants</strong></td><td>High due to custom development</td><td>Free for up to 200 members, with flexible pricing tiers</td></tr><tr><td><strong>Ease of Use for Consumers</strong></td><td>Complex, multiple apps/cards to manage</td><td>Simple, intuitive onboarding in one app</td></tr><tr><td><strong>Campaign Tools</strong></td><td>Basic perks like stamp cards and bonuses</td><td>Flexible campaign creation (daily, monthly)</td></tr><tr><td><strong>Event Promotion</strong></td><td>Not available</td><td>Events and ticket sales directly in the app</td></tr><tr><td><strong>Push Notifications</strong></td><td>Limited</td><td>Restaurant-specific push notifications</td></tr></tbody></table></figure> <p><strong>Why Cluby Stands Out</strong></p> <p><strong>Affordable and Scalable Pricing</strong>: Cluby is free to use for up to 200 members, making it easy for restaurants to get started. As your customer base grows, the pricing scales reasonably with multiple tiers, ensuring the cost aligns with your restaurant’s activity level and membership size.<br></p> <ol class="wp-block-list"> <li><strong>Familiar Experience for Consumers</strong>: Once customers have downloaded Cluby, the app works consistently across all participating restaurants. This means they don’t need to learn a new system for each restaurant, making their experience smoother and more enjoyable.</li> <li><strong>One App for All</strong>: Cluby eliminates the hassle of managing multiple apps or Wallet cards, offering a seamless and unified experience for both restaurants and consumers.</li> <li><strong>Modern Engagement Tools</strong>: Cluby includes push notifications, campaign creation, and event promotion features that help restaurants actively engage with their customers.</li> </ol> <p><strong>Which Platform Is Right for You?</strong></p> <p>If you’re looking for a modern, cost-effective, and user-friendly loyalty solution, Cluby is the clear choice. While Intellipocket provides flexibility through white-label apps and Wallet cards, its outdated and fragmented approach makes Cluby’s one-app model the smarter option for growing restaurants.</p> <p><strong>Ready to elevate your loyalty program?</strong></p> <p>Choose Cluby and experience the difference of a streamlined, scalable, and impactful platform that works for both you and your customers!</p> <p>The post <a href="https://cluby.com/en-en/blog/intellipocket-vs-cluby-whats-the-best-loyalty-program-choice-for-restaurants/">Intellipocket vs Cluby: [smaller]What’s the Best loyalty program Choice for Restaurants?[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>Why a Digital Card Alone Isn’t Enough:[smaller]Building a Loyalty Program with CRM Integration[/smaller]</title> <link>https://cluby.com/en-en/blog/why-a-digital-card-alone-isnt-enoughbuilding-a-loyalty-program-with-crm-integration/</link> <dc:creator><![CDATA[wordpress@digifactory.fi]]></dc:creator> <pubDate>Mon, 20 Jan 2025 07:52:39 +0000</pubDate> <category><![CDATA[Compare Competitors]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1534</guid> <description><![CDATA[<p>In today’s competitive restaurant industry, a simple digital loyalty card is no longer sufficient to build meaningful customer relationships. While platforms like Cardu focus on providing businesses with digital membership cards stored in Wallet apps, solutions like Cluby go further by offering a comprehensive loyalty solution integrated seamlessly into a consumer-facing app. Here’s why the ... <a title="Why a Digital Card Alone Isn’t Enough:[smaller]Building a Loyalty Program with CRM Integration[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/why-a-digital-card-alone-isnt-enoughbuilding-a-loyalty-program-with-crm-integration/" aria-label="Read more about Why a Digital Card Alone Isn’t Enough:[smaller]Building a Loyalty Program with CRM Integration[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/why-a-digital-card-alone-isnt-enoughbuilding-a-loyalty-program-with-crm-integration/">Why a Digital Card Alone Isn’t Enough:[smaller]Building a Loyalty Program with CRM Integration[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>In today’s competitive restaurant industry, a simple digital loyalty card is no longer sufficient to build meaningful customer relationships. While platforms like Cardu focus on providing businesses with digital membership cards stored in Wallet apps, solutions like Cluby go further by offering a comprehensive loyalty solution integrated seamlessly into a consumer-facing app.</strong></p> <p>Here’s why the difference matters and how it impacts your restaurant’s success.</p> <p><strong>Digital Cards: A Good Start, But Not Enough Without a Supporting System</strong></p> <p>A digital loyalty card might seem like a step forward, but without a robust system in place to back it up, it offers little more than convenience. Platforms like <strong>Cardu</strong> specialize in converting physical loyalty cards into digital versions, stored in apps like <strong>Google Wallet</strong> and <strong>Apple Wallet</strong>. While this eliminates the need for plastic cards, the lack of a supporting system severely limits its impact:</p> <ul class="wp-block-list"> <li><strong>No Interactivity</strong>: Digital cards are static and lack the tools to actively engage customers. Features such as <strong>campaigns</strong>, <strong>personalized offers</strong>, <strong>direct notifications</strong>, and even <strong>event promotion or ticket sales</strong> are entirely missing. Without these, businesses miss out on opportunities to keep customers engaged and drive recurring visits.</li> <li><strong>Limited Communication</strong>: With Cardu, all communication relies on email, which is slower and less engaging compared to real-time push notifications or in-app messages.</li> <li><strong>No Tools for Building Customer Relationships</strong>: Cardu does not provide tools for collecting customer data or building a customer database. Businesses using Cardu must figure out how to gather and manage customer information separately—adding complexity and limiting the impact of their loyalty efforts.</li> </ul> <p><strong>Cluby: A Comprehensive Loyalty Solution</strong></p> <p>Cluby goes far beyond a simple digital card by offering a fully integrated system that enables restaurants to build, manage, and grow customer relationships effectively. One of its greatest strengths is its ability to help you <strong>create and own your own customer database</strong>, which forms the foundation for all your marketing activities.</p> <p>Here’s how Cluby stands out:</p> <ol class="wp-block-list"> <li><strong>Customer Relationship Management (CRM)</strong>: Cluby provides a robust CRM tool that allows restaurants to gather and analyze customer data, segment their audience, and create targeted campaigns that drive loyalty. This ensures you’re not just running a loyalty program but building a long-term asset: your customer database.</li> <li><strong>Interactive Consumer App</strong>: Unlike Cardu’s static cards, Cluby’s app allows for dynamic interaction between restaurants and customers. Consumers can join multiple loyalty programs within one app and enjoy consistent functionality across all participating businesses</li> <li><strong>Push Notifications and Direct Communication</strong>: Cluby supports real-time notifications, ensuring that restaurants can instantly inform customers about campaigns, events, or offers.</li> <li><strong>Custom Campaigns and Rewards</strong>: With Cluby, businesses can create daily, weekly, or monthly campaigns to keep customers engaged and coming back.</li> <li><strong>Event Promotion and Ticket Sales</strong>: Restaurants can promote events and sell tickets directly through the app, creating new opportunities to engage with customers and generate revenue.</li> </ol> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Feature</strong></td><td><strong>Cardu</strong></td><td><strong>Cluby</strong></td></tr><tr><td><strong>Platform Type</strong></td><td>Digital card storage (Wallet-based)</td><td>Fully interactive loyalty app</td></tr><tr><td><strong>Customer Communication</strong></td><td>Email only</td><td>Push notifications and in-app messaging</td></tr><tr><td><strong>Customer Database</strong></td><td>No tools for collecting or managing data</td><td>Tools to build, manage, and own your database</td></tr><tr><td><strong>Consumer Access</strong></td><td>Wallet cards for individual businesses</td><td>One app for all participating restaurants</td></tr><tr><td><strong>Loyalty Program Features</strong></td><td>Digital card for existing programs</td><td>Customizable loyalty programs with campaigns</td></tr><tr><td><strong>Campaign Tools</strong></td><td>Not available</td><td>Flexible daily, weekly, and monthly campaigns</td></tr><tr><td><strong>Event Promotion</strong></td><td>Not available</td><td>Promote events and sell tickets directly</td></tr><tr><td><strong>Data Insights</strong></td><td>Limited</td><td>Detailed analytics for targeted marketing</td></tr><tr><td><strong>Cost for Restaurants</strong></td><td>Based on card creation only</td><td>Free for up to 200 members, scalable pricing tiers</td></tr></tbody></table></figure> <p><br><strong>Why Cluby Outshines Cardu</strong></p> <ul class="wp-block-list"> <li><strong>Build Your Own Customer Database</strong>: Cluby provides the tools to collect customer data directly within the app, creating a valuable asset for your business. With Cardu, you need to figure out how to build your database through external methods, adding unnecessary complexity.</li> <li><strong>Comprehensive Solution</strong>: Cluby is not just a digital card; it’s a platform that integrates CRM, communication tools, campaign management, and event promotion to create a holistic loyalty solution.</li> <li><strong>Engagement Tools</strong>: With push notifications, personalized campaigns, and event promotion, Cluby keeps your customers actively engaged.</li> <li><strong>Customer Acquisition and Retention</strong>: Cluby doesn’t just store loyalty cards—it helps restaurants attract new members and build long-term relationships.</li> <li><strong>Seamless Consumer Experience</strong>: Customers can use one app for all participating businesses, enjoying a familiar and consistent experience across all loyalty programs.</li> </ul> <p><strong>Why a Digital Card Alone Isn’t Enough</strong></p> <p>Without a supporting system to manage and grow customer relationships, a digital loyalty card is just a modern version of an outdated tool. To truly unlock the potential of a loyalty program, you need a platform that integrates CRM, communication, campaigns, and event management—everything Cluby offers in one app.</p> <p><strong>Ready to Build and Own Your Customer Database?</strong></p> <p>Choose Cluby and go beyond the basics of loyalty with a fully interactive, CRM-powered solution that drives real results.</p> <p>The post <a href="https://cluby.com/en-en/blog/why-a-digital-card-alone-isnt-enoughbuilding-a-loyalty-program-with-crm-integration/">Why a Digital Card Alone Isn’t Enough:[smaller]Building a Loyalty Program with CRM Integration[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>Loyalty Programs vs. Coupon Services:[smaller]Understanding the Difference Between Offerilla and Cluby[/smaller]</title> <link>https://cluby.com/en-en/blog/loyalty-programs-vs-coupon-servicesunderstanding-the-difference-between-offerilla-and-cluby/</link> <dc:creator><![CDATA[wordpress@digifactory.fi]]></dc:creator> <pubDate>Fri, 17 Jan 2025 08:16:57 +0000</pubDate> <category><![CDATA[Compare Competitors]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1536</guid> <description><![CDATA[<p>If you’ve been looking for ways to attract more customers to your restaurant, you might have come across Offerilla and Cluby. While both can help your business grow, they work in very different ways. Knowing these differences can help you decide which option is better for your goals. Coupon Services: Good for Short-Term, But Not ... <a title="Loyalty Programs vs. Coupon Services:[smaller]Understanding the Difference Between Offerilla and Cluby[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/loyalty-programs-vs-coupon-servicesunderstanding-the-difference-between-offerilla-and-cluby/" aria-label="Read more about Loyalty Programs vs. Coupon Services:[smaller]Understanding the Difference Between Offerilla and Cluby[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/loyalty-programs-vs-coupon-servicesunderstanding-the-difference-between-offerilla-and-cluby/">Loyalty Programs vs. Coupon Services:[smaller]Understanding the Difference Between Offerilla and Cluby[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>If you’ve been looking for ways to attract more customers to your restaurant, you might have come across Offerilla and Cluby. While both can help your business grow, they work in very different ways. Knowing these differences can help you decide which option is better for your goals.</strong></p> <p><strong>Coupon Services: Good for Short-Term, But Not for Building Loyalty</strong></p> <p>Platforms like <strong>Offerilla</strong> are focused on promoting one-time deals to attract new customers. While this can bring in extra visitors, it often doesn’t lead to repeat visits or long-term loyalty.</p> <p>Here’s why coupon services like Offerilla may not be enough:</p> <ul class="wp-block-list"> <li><strong>Focus on One-Time Deals</strong>: Coupon platforms attract deal-hunters who may use the discount but don’t usually become regular customers.</li> <li><strong>No Customer Data Access</strong>: Restaurants using Offerilla don’t get access to detailed customer data, making it hard to understand who their customers are or how to bring them back.</li> <li><strong>Limited Communication</strong>: Offerilla relies on email to communicate with users, which is less effective compared to modern tools like push notifications.<br></li> </ul> <p>While Offerilla can boost traffic temporarily, it doesn’t provide the tools to turn those visitors into loyal customers who keep coming back.</p> <p><strong>Cluby: Turning Visitors Into Loyal Customers</strong></p> <p>Unlike coupon services, <strong>Cluby</strong> is built to help restaurants create and keep loyal customers. It’s more than just a discount app—it’s a loyalty and marketing tool that helps you grow long-term relationships with your customers.</p> <p>Here’s how Cluby stands out:</p> <ol class="wp-block-list"> <li><strong>Access to Customer Insights</strong>: With Cluby, you can view and use customer data collected through the platform, giving you valuable insights into customer behavior to improve your marketing.</li> <li><strong>Ongoing Communication</strong>: Cluby enables you to send push notifications and in-app messages to let your customers know about new campaigns, events, or offers.</li> <li><strong>Custom Loyalty Programs</strong>: Cluby helps you create unique loyalty programs, like stamp cards, VIP memberships, or seasonal perks that fit your restaurant’s needs.</li> <li><strong>More Than Discounts</strong>: With Cluby, you can promote events, sell tickets, and create exclusive benefits for your members—all within one app.<br></li> <li><strong>Focus on Retention</strong>: Cluby helps you keep your existing customers coming back more often and spending more, which is key for long-term success.</li> </ol> <p><strong>How Offerilla and Cluby Compare</strong></p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Feature</strong></td><td><strong>Offerilla</strong></td><td><strong>Cluby</strong></td></tr><tr><td><strong>Customer Data Access</strong></td><td>No</td><td>Yes – View and use insights from your customers</td></tr><tr><td><strong>Communication Tools</strong></td><td>Email only</td><td>Push notifications and in-app messaging</td></tr><tr><td><strong>Loyalty Programs</strong></td><td>Single-use coupons</td><td>Customizable loyalty tools and perks</td></tr><tr><td><strong>Focus</strong></td><td>Attracting new customers</td><td>Building and retaining loyal customers</td></tr><tr><td><strong>Event Promotion</strong></td><td>Not available</td><td>Promote events and sell tickets</td></tr><tr><td><strong>Campaign Types</strong></td><td>Discounts only</td><td>Discounts, rewards, memberships, and more</td></tr><tr><td><strong>Customer Relationship</strong></td><td>Limited – Data stays with Offerilla</td><td>Full access to use customer insights</td></tr></tbody></table></figure> <p><strong>Why Restaurants Are Choosing Loyalty Over Coupons</strong></p> <p>Relying only on coupons often leaves restaurants chasing new customers, while loyal ones are overlooked. Cluby helps you shift your focus to building relationships with existing customers by offering them rewards and personalized engagement.</p> <p>Here’s why this works:</p> <ul class="wp-block-list"> <li><strong>Loyal Customers Spend More</strong>: A strong loyalty program brings customers back more often and encourages them to spend more during each visit, leading to more stable income for your business.</li> <li><strong>Easy Marketing</strong>: With access to customer insights, you can create campaigns that match what your customers want.</li> <li><strong>Versatile Features</strong>: Cluby offers more than just discounts. You can use tools like stamp cards, memberships, and event promotions to keep your customers engaged.</li> </ul> <p><strong>The Bottom Line</strong></p> <p>Coupon platforms like Offerilla can bring short-term results, but they don’t help you build long-term loyalty. With <strong>Cluby</strong>, you get tools to engage with your customers, build loyalty programs, and create lasting relationships that help grow your business.</p> <p>If you’re looking for a way to keep your customers coming back, Cluby is the perfect solution.</p> <p><strong>Ready to Build a Loyal Customer Base?</strong></p> <p>Learn how Cluby can help you grow your restaurant’s customer relationships and take your business to the next level. </p> <p>The post <a href="https://cluby.com/en-en/blog/loyalty-programs-vs-coupon-servicesunderstanding-the-difference-between-offerilla-and-cluby/">Loyalty Programs vs. Coupon Services:[smaller]Understanding the Difference Between Offerilla and Cluby[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> <item> <title>Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]</title> <link>https://cluby.com/en-en/blog/transform-customer-engagement-with-restolution-integrating-your-pos-with-a-loyalty-system/</link> <dc:creator><![CDATA[wordpress@digifactory.fi]]></dc:creator> <pubDate>Thu, 16 Jan 2025 08:24:54 +0000</pubDate> <category><![CDATA[Sales]]></category> <guid isPermaLink="false">https://dev.digifactory.fi/cluby/?p=1538</guid> <description><![CDATA[<p>As a restaurant owner or manager, you’re always looking for ways to better understand your customers and drive loyalty. Choosing the right tools for your business—whether a POS system or a loyalty platform—is essential, but the true potential lies in the integration of the two. By combining a state-of-the-art POS system like Restolution with a ... <a title="Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]" class="read-more" href="https://cluby.com/en-en/blog/transform-customer-engagement-with-restolution-integrating-your-pos-with-a-loyalty-system/" aria-label="Read more about Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]">Read more</a></p> <p>The post <a href="https://cluby.com/en-en/blog/transform-customer-engagement-with-restolution-integrating-your-pos-with-a-loyalty-system/">Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>As a restaurant owner or manager, you’re always looking for ways to better understand your customers and drive loyalty. Choosing the right tools for your business—whether a POS system or a loyalty platform—is essential, but the true potential lies in the integration of the two. By combining a state-of-the-art POS system like Restolution with a powerful loyalty program, you can unlock a new level of customer insights and engagement.</strong></p> <p><strong>Why Integrate Your POS with a Loyalty System?</strong></p> <p>Integrating your POS system with a loyalty platform like <strong>Cluby</strong> doesn’t just streamline operations—it transforms how you engage with your customers. Here’s how:</p> <ul class="wp-block-list"> <li><strong>Track Purchase Behavior</strong>: Integration allows you to identify every transaction and tie it directly to individual customers. This creates a detailed view of customer behavior, from their favorite menu items to their spending patterns.</li> <li><strong>Offer Personalized Rewards</strong>: With insights into customer purchases, you can design tailored loyalty benefits, such as purchase-based rewards, personalized discounts, or exclusive offers for high-value customers.</li> <li><strong>Build Better Loyalty Tools</strong>: POS integration makes it easier to implement and manage tools like stamp cards or, in the future, points-based systems, offering customers engaging and intuitive ways to earn rewards.</li> </ul> <p><strong>Know Your Customers Better Than Ever: The Benefits of Enhanced Data</strong></p> <p>Data is the backbone of modern marketing, and integrating your loyalty system with your POS unlocks a treasure trove of actionable insights. With the right tools, you can:</p> <ul class="wp-block-list"> <li><strong>Analyze Customer Data</strong>: POS integration provides access to detailed customer behavior data, which can be used to refine marketing campaigns, identify trends, and target the right customers with the right offers.</li> <li><strong>Boost Customer Retention</strong>: By using data to deliver personalized and meaningful loyalty rewards, you strengthen customer relationships and increase repeat visits.</li> <li><strong>Automate Engagement</strong>: With integrated systems, you can set up automated loyalty triggers based on purchasing milestones, ensuring a seamless customer experience.<br></li> </ul> <p>By knowing your customers better, you can create targeted strategies that resonate with their preferences and build loyalty like never before.</p> <p><strong>Why Restolution is the Ideal POS Partner</strong></p> <p>As a trusted partner, <strong>Restolution POS</strong> provides an intuitive and powerful platform for restaurants. When combined with <strong>Cluby</strong>, Restolution empowers restaurants to unlock the full potential of customer loyalty programs. Its flexibility and robust features make it the perfect foundation for a fully integrated system.</p> <p>Key features of Restolution include:</p> <ul class="wp-block-list"> <li><strong>Easy Integration</strong>: Seamlessly connect Restolution with loyalty platforms like Cluby to create a unified ecosystem.</li> <li><strong>Advanced Reporting Tools</strong>: Gain insights into sales trends and customer data, which can be enhanced further through loyalty data integration.</li> <li><strong>Scalability</strong>: Whether you run a small café or a multi-location chain, Restolution adapts to your needs, growing with your business.<br></li> </ul> <p><strong>Future-Ready with POS Integration</strong></p> <p>While Cluby’s points-based system isn’t live yet, integration with a POS system makes features like this possible. By starting the conversation about your needs, we can work together to build a system that supports your goals—whether it’s implementing points, stamp cards, or tailored rewards.</p> <p>POS integration future-proofs your loyalty program, ensuring you have the tools to stay ahead in a competitive market.</p> <p><strong>The Bottom Line</strong></p> <p>A standalone POS system or loyalty program can only go so far. By integrating the two, you unlock unmatched opportunities to understand your customers, reward their loyalty, and keep them coming back. Partnering with Restolution and Cluby ensures your restaurant has the tools to succeed in today’s data-driven world.</p> <p><strong>Ready to Transform Your Customer Engagement with Restolution?</strong></p> <p>Explore the benefits of integrating your loyalty platform with Restolution POS. Together, we can take your customer relationships to the next level.</p> <p>The post <a href="https://cluby.com/en-en/blog/transform-customer-engagement-with-restolution-integrating-your-pos-with-a-loyalty-system/">Transform Customer Engagement with Restolution: [smaller]Integrating Your POS with a Loyalty System[/smaller]</a> appeared first on <a href="https://cluby.com/en-en">Cluby</a>.</p> ]]></content:encoded> </item> </channel> </rss>