{"id":1902,"date":"2025-01-28T05:06:35","date_gmt":"2025-01-28T05:06:35","guid":{"rendered":"https:\/\/dev.digifactory.fi\/cluby\/?p=1902"},"modified":"2025-02-24T06:34:33","modified_gmt":"2025-02-24T06:34:33","slug":"5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2","status":"publish","type":"post","link":"https:\/\/cluby.com\/en-en\/blog\/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2\/","title":{"rendered":"5 steps [smaller]to growing your restaurant\u2019s customer loyalty and boosting revenue with restaurant marketing[\/smaller]"},"content":{"rendered":"\n<p>When it comes to running a successful restaurant, customer loyalty is everything. Regular customers not only provide a steady stream of revenue, but they also become your best brand ambassadors, sharing their positive experiences with friends, family, and on social media. Building and maintaining customer loyalty should therefore be a priority for every restaurant owner. But how can you make sure you\u2019re doing it right?<br><br>Here are five tried-and-true strategies to build stronger relationships with your customers and boost your restaurant\u2019s revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Get to know your customers and personalise their experience with data<\/h3>\n\n\n\n<p>Customer loyalty starts with truly understanding who your customers are. You may recognize the faces of your regular customers and perhaps even know their nicknames. But do you have their contact details, do you know the best way to communicate with them, and what do they purchase?This is where a restaurant CRM platform can make all the difference.<br>A CRM system helps you understand which types of benefits or events resonate most with your customers. With these insights, you can tailor your marketing and rewards accordingly. For example, if customers frequently respond to lunch discounts, you can send them exclusive lunch offers to encourage their return.<br>This approach fosters a sense of recognition and relevance, showing customers that you care. It\u2019s this thoughtful, personalised service that keeps them coming back time and again.<\/p>\n\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>Studies show that 78% of customers are more likely to buy from a company that provides a personalised experience. With the help of a restaurant CRM, this process becomes seamless, letting you connect with your customers in ways that feel natural and meaningful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Launch a digital loyalty program<\/h3>\n\n\n\n<p>Loyalty programs have been around for years, but now, digital programs are leading the way. Offering your customers an easy way to earn rewards\u2014such as discounts, free items, or exclusive offers\u2014can drive repeat business and build long-term loyalty.<br>A restaurant loyalty program integrated with your POS system makes it easy for you to see what your customers prefer. And using digital member cards within your app helps customers easily access their benefits, promoting further engagement. The best part? You can track the results to see what\u2019s working and what isn\u2019t.<\/p>\n\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>Research indicates that loyal customers spend up to 67% more than new customers, and businesses that offer loyalty programs see an average increase in sales of 5% to 10% annually. A digital loyalty program doesn\u2019t just incentivise repeat visits\u2014it helps build a long-term relationship that keeps customers returning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Engage your customers with timely messaging<\/h3>\n\n\n\n<p>One of the biggest challenges restaurants face is staying top of mind. Customers can easily forget about a restaurant if they don\u2019t feel engaged. Push notifications, in-app messaging, and emails can help you stay connected with your customers and ensure your restaurant is the first place they think of when hunger or thirst strikes.<br>For example, sending a timely reminder about a special offer or a weekend event can keep customers engaged and encourage them to visit more often.<\/p>\n\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>Personalised messages lead to a 29% increase in customer engagement, and customers who receive timely updates about benefits and events are more likely to take action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Offer exclusive experiences for loyal customersaille<\/h3>\n\n\n\n<p>Kaikista on ihana tuntea itsens\u00e4 erityiseksi. Tarjoamalla eksklusiivisia kokemuksia uskollisille asiakkaille \u2013 kuten VIP-tapahtumia tai mahdollisuutta tutustua uusiin ruokalistoihin ennen muita<\/p>\n\n\n\n<p>\u2013 voi vahvistaa heid\u00e4n yhteytt\u00e4\u00e4n ravintolaasi. Segmentoimalla tietyn asiakasryhm\u00e4n voit luoda etuja, jotka on r\u00e4\u00e4t\u00e4l\u00f6ity erityisesti heille. Esimerkiksi voit helposti luoda digitaalisia kanta-asiakaskortteja ryhmille, kuten jalkapallojoukkueille tai yrityksille, tarjoten heille eksklusiivisia etuja. T\u00e4m\u00e4 varmistaa, ett\u00e4 kanta-asiakkaasi tuntevat itsens\u00e4 arvostetuiksi ja ovat todenn\u00e4k\u00f6isempi\u00e4 jatkamaan suhdettaan ravintolaasi.<\/p>\n\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>Exclusivity builds loyalty. Research shows that 58% of customers are more likely to return to a brand that makes them feel like VIPs. Exclusive benefits also create a sense of urgency, which drives engagement and increases visit frequency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Leverage social media to build a community<\/h3>\n\n\n\n<p>In today\u2019s digital world, social media isn\u2019t just a place to share updates\u2014it\u2019s also a powerful tool for building relationships with your customers. By engaging with your audience on platforms like Instagram and Facebook, you can create a sense of community around your restaurant.<br><br>Encourage your customers to share their experiences on social media by offering incentives such as a benefit for tagging your restaurant in their posts. Sharing user-generated content not only helps build trust but also increases your restaurant\u2019s exposure.<\/p>\n\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>Social media helps create emotional connections. 71% of consumers are more likely to make a purchase based on social media referrals. When customers feel like they\u2019re part of your restaurant\u2019s story, they become more likely to share their experiences and return for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The bottom line<\/strong><\/h3>\n\n\n\n<p>Building customer loyalty isn\u2019t just about offering benefits or rewards. It\u2019s about creating meaningful experiences that make your customers feel valued and appreciated. By using a combination of data, loyalty programs, timely messaging, exclusive experiences, and social media engagement, you can turn one-time visitors into lifelong patrons who return to your restaurant again and again.<\/p>\n\n\n\n<p><strong><strong>Ready to take your customer loyalty to the next level? Try Cluby\u2019s digital loyalty platform already today!<\/strong><\/strong><br><a href=\"https:\/\/cluby.com\/start-for-free\/\" data-type=\"page\" data-id=\"1895\">Start for Free<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Sources:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>CleverAge. <em>Five Trends Shaping the Future of Customer Loyalty<\/em>.<a href=\"https:\/\/www.clever-age.com\/en\/five-trends-shaping-the-future-of-customer-loyalty\/\"> Link<\/a><\/li>\n\n\n\n<li>Harvard Business Review. <em>The value of keeping the right customers<\/em>.<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\"> Link<\/a><\/li>\n\n\n\n<li>Retail Dive. <em>Despite Expectations of Personalization, Most Shoppers Don\u2019t Want to Share<\/em>.<a href=\"https:\/\/www.retaildive.com\/news\/despite-expectations-of-personalization-most-shoppers-dont-want-to-share\/439610\/\"> Link<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to running a successful restaurant, customer loyalty is everything. Regular customers not only provide a steady stream of revenue, but they also become your best brand ambassadors, sharing their positive experiences with friends, family, and on social media. Building and maintaining customer loyalty should therefore be a priority for every restaurant owner. &#8230; <a title=\"5 steps [smaller]to growing your restaurant\u2019s customer loyalty and boosting revenue with restaurant marketing[\/smaller]\" class=\"read-more\" href=\"https:\/\/cluby.com\/en-en\/blog\/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2\/\" aria-label=\"Read more about 5 steps [smaller]to growing your restaurant\u2019s customer loyalty and boosting revenue with restaurant marketing[\/smaller]\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":2466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 steps [smaller]to growing your restaurant\u2019s customer loyalty and boosting revenue with restaurant marketing[\/smaller] - Cluby<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cluby.com\/en-en\/blog\/5-keinoa-smallerasiakasuskollisuuden-parantamiseen-ja-ravintolasi-liikevaihdon-kasvattamiseen-smaller-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 steps [smaller]to growing your restaurant\u2019s customer loyalty and boosting revenue with restaurant marketing[\/smaller] - Cluby\" \/>\n<meta property=\"og:description\" content=\"When it comes to running a successful restaurant, customer loyalty is everything. 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