Testimonials

Solution

Mikael decided to implement Cluby’s digital loyalty platform in February 2022 and focus on digital customer communication. The platform enabled the creation of a customer database, offering various campaigns, promoting events, and increasing visibility and sales directly through the Cluby mobile app. The digital loyalty platform also allowed for offering various products, such as membership cards and salad and coffee passes, to customers. With Cluby, customer loyalty became easier, more appealing, and measurable. The implementation of Cluby at Mutteri was done in collaboration with the account manager. First, a restaurant profile was created, loyalty program benefits were defined, and a clear communication plan was devised. At the same time, staff was trained to use the new digital tools and guide customers in their use. The loyalty program was actively marketed to customers in the restaurant, and customer data was used to enhance the customer experience.

Results:

After implementing Cluby, Mutteri’s loyalty database has grown steadily: an average of 90 new loyalty members have joined per month over the past two years. Additionally, various events, such as live music nights, have attracted new visitors, thanks to active promotion using Cluby’s digital tools.

“Cluby has brought clarity and efficiency to building customer loyalty. It has allowed us to identify our customers, better understand their needs, and grow both our loyalty member base and revenue,” says Mikael Ranta, Entrepreneur of Mutteri.

Mikael’s three tips for maximising Cluby:

1. Promote actively: Ensure all customer touchpoints (e.g., menus, brochures, and staff) remind customers to join the loyalty program.
2. Start with a clear loyalty program: Offer campaigns that encourage customers to return, such as daily, weekly, and monthly benefits.
3. Keep your customers informed: Let customers know what’s happening at the restaurant, even when they’re not visiting.

About Café Mutteri:

Mutteri is a popular, cosy café located near the Lauttasaari Bridge in Helsinki, celebrating over 95 years in business. Business owner Mikael Ranta, a former event producer and DJ, has transformed the café into a vibrant meeting place that combines delicious food with a lively cultural atmosphere. Mutteri offers not only a warm ambiance but also live music, art exhibitions, and various cultural events, attracting a diverse clientele. The goal is to provide a unique experience for both everyday coffee moments and social gatherings.

Solution

Samppalinna implemented Cluby’s digital loyalty system, which integrated customer registration, benefit offerings, ticket sales, event marketing, and VIP card management into a single platform. Customers can purchase tickets directly through the Cluby app, making the process quick, convenient, and reliable. Events can easily be added and marketed directly from the platform, improving visibility and effectively reaching customers. 

Additionally, Samppalinna was able to create tiered VIP cards for their most loyal customers, offering exclusive benefits and promotions that increased customer loyalty and encouraged repeat visits.

Results:

Since adopting Cluby’s digital loyalty system, Samppalinna has streamlined ticket sales and event marketing, freeing up resources for other areas of the business. Customer loyalty and the number of new loyalty members have grown with the introduction of tailored benefits. Customer satisfaction has also improved due to more seamless purchasing processes.

Using data from the platform, Samppalinna has been able to optimise ticket sales campaigns and marketing activities, such as push notifications, by targeting benefits more precisely and efficiently. This has enhanced the customer experience, increased ticket sales, and strengthened loyalty, making marketing efforts more effective.

“Cluby has brought us clarity and efficiency in managing customer data, ticket sales, event marketing, and VIP card management. Issuing VIP cards is now just a few clicks in real time, and adding and marketing events takes only 15 minutes. This has freed up time for other business areas and improved the customer experience.”
– Jasmin Ouache, Restaurant Operations Manager at Samppalinna.

Jasmin’s three tips for maximising Cluby:

1. Start by collecting a customer database: The key is to begin! As the database grows, customer insights deepen, which in turn improves the effectiveness of marketing and customer loyalty.
2. Utilise digital loyalty cards: Digital cards make distributing customer cards fast and easy. Offer your cards to specific groups, such as a sports team or a company. Don’t forget to reward loyal customers with VIP cards!
3. Track advance ticket sales actively: If advance tickets are selling unusually fast, you can increase staff to ensure smooth customer service and adjust services based on the expected number of customers.

About Samppalinna: 

Samppalinna is a popular nightclub in Turku, known for its diverse music and cosy atmosphere. Its terrace is particularly popular in the summer, offering stunning views of the river for customers to enjoy. Restaurant Operations Manager Jasmin Ouachem oversees the daily operations of Samppalinna and the development of customer experience. With extensive experience in the restaurant industry, Jasmin has led Samppalinna in focusing on customer-centric services and a wide range of events.

Solution

Arden started using Cluby actively and fully implemented it across their venues in the beginning of May 2024, introducing several loyalty tiers designed to appeal to different customer types. Among the key offerings was Arden Plus, a premium membership aimed at rewarding loyal nightclub visitors with exclusive benefits. With Cluby platform’s tools, Ryszard was able to create custom offers for each location, leveraging customer data to refine their loyalty strategies and ensure that offers were relevant to the specific preferences of each venue’s clientele. This allowed the group to not only increase loyalty but also personalise the customer experience, making the rewards program more effective at driving repeat business. Especially the Bierhause locations achieved strong results, with premium offers tailored to enhance customer satisfaction.

Results:

Since adopting Cluby’s digital loyalty platform, Arden Restaurant Group has seen notable improvements in customer engagement and the success of its loyalty program. The group has reached 8,480 members, with growth driven by targeted, location-specific offers that cater to the unique needs of customers at each venue. By tracking customer behaviour and preferences through Cluby’s platform, Arden has been able to continuously optimise its loyalty programs, increasing customer visits and boosting sales. As a result, Arden Restaurants has strengthened relationships with regular customers and attracted new ones, further solidifying its position in the competitive hospitality market. 

The ease of use that Cluby offers has made a significant difference for us. We were able to implement the system quickly, and the simplicity of the platform made it easy for our team to adopt. Now, we can focus on what really matters—engaging with our customers and offering them personalised experiences
– Ryszard Janik, Restaurant Manager of Arden Restaurant Group.

Ryszard’s three tips for maximising Cluby:

1. Use push messages sparingly: Limit push notifications to once a week to avoid overwhelming customers and ensure higher engagement rates.
2. Make offers visually appealing: Design offers with eye-catching product  images to grab customers’ attention.
3. Educate staff to promote the loyalty program: Ensure that staff are well-informed about the program so they can effectively engage customers and encourage them to join.

About Arden Restaurant Group: 


Arden Restaurant Group manages a dynamic portfolio of venues, including two restaurants, three beer houses, and a nightclub. Ryszard Janik is their Arden Group’s Restaurant Manager, with extensive experience in restaurant management and operations.

Founded in 1991, Suomen Viihderavintolat Oy, now known as Arden Restaurants, is a family-owned company that has always operated boldly with its own style and vision. Their strategy focuses on placing the company’s most valuable asset – the customer – at the forefront of everything they do, enhancing customer loyalty and engagement through a personalised approach to loyalty programs at each location.

Solution

Sam and Marilena came into contact with Cluby in November 2024 and immediately recognised the benefits of the platform. They opened a second location that same month, and the decision to utilise the platform came at the right moment for Brillace. Having a steady community of recurring customers was never the issue, but through Cluby they saw the potential of being able to provide more value for their community of coffee lovers. Being one of the early adaptors in Malta, they came up with benefits that became instant classics and also helped them grow more revenue. As sustainable entrepreneurs, the fact that it’s all digital was key to their success. They also added time-specific benefits, so products like their daily fresh artisan croissants do not go to waste. Staff was immediately on board, and when they printed stickers with a Cluby QR-code and their benefits for maximum visibility, customers did not need as much reminding as before. Their multipurpose location, combined with the many facets of Cluby, is perfect for events or special member cards for businesses and collaborations. 

Results:

Cluby has given insights to Brillace that were not possible previously. The community is steadily growing, with an average of 89 new members joining every month. They value the flexibility of Cluby, like adjusting benefits that do not work as well as others and customising benefits for specific groups or events. Cluby has become a part of their growth strategy and building a solid community base to give back to.

“We’ve seen growth with minimal promotion, just explaining it to clients when they walk in. The simplicity of scanning the code has made it easy for customers to use. It’s created a great level of return customers because they see the value in it.”
– Marilena Gauci, Co-founder Brillace Cafe

Sam & Marilena’s three tips for maximising Cluby

1. Use it yourself first! Understand it from a customer’s perspective.
2. Showcase it to your clients. Once you start explaining it, it will catch on.
3. Use the support center to find answers and ask questions.

About Brillace Cafe


Brillace has two locations in the bustling Maltese cities of Gzira and St. Julians. Owners Sam and Marilena have different backgrounds in business, but when it comes to community building and running a successful coffeeshop brand, they align perfectly. Eco-friendly, local roasted beans and artisanal food using mostly local products is a big part of the café’s blueprint. From the warmth of the baristas to the artisanal self-made sandwiches and with sweets like protein balls, Brillace provides quality products. But more importantly, the place facilitates quality connections.