PRESS RELEASE – 3 February 2026
Cluby, a Finnish digital loyalty and marketing platform for restaurants, and Sinebrychoff, one of Finland’s leading beverage companies, have started a partnership to make everyday life easier for restaurant operators through digitally activated product campaigns.
In the partnership, campaigns are built around Sinebrychoff’s best-selling and seasonal products. Restaurants can activate these campaigns directly in Cluby. The campaigns combine the traditional restaurant environment with digital customer activation: they are visible in the restaurant as physical materials and, through Cluby, continue directly to customers’ phones.
Restaurants often have very limited time and resources to focus on growing sales or planning and running marketing activities. Cluby is built for this reality. Campaigns are easy to activate and include ready-made marketing materials that are delivered directly to the restaurant. This allows restaurants to focus on what matters most, while campaigns support building their own customer base. Every customer who uses a campaign automatically becomes a loyal customer of that restaurant. After that, the restaurant can communicate about events, benefits and current campaigns through Cluby.
“Everyday life for our restaurant customers is busy, and the best partnerships are those that both bring added value and make their work easier. We see the cooperation with Cluby as very interesting, because it allows us to offer practical ways to activate our brands and also gives us a unique view all the way to the consumer level,” says Ilkka Apunen, Channel Development Director, On-Trade, Sinebrychoff.
More than 50,000 benefits are used every month through the Cluby app. The data shows that familiar and popular products activate restaurant loyalty customers most effectively. Together with Sinebrychoff, these proven product campaigns are now even easier for restaurants to use.
The goal of the cooperation is to build a model where:
- restaurants get easy and effective ways to build loyalty, increase sales and attract customers
- Sinebrychoff strengthens brand visibility and develops product campaigns in a more data-driven way by using Cluby’s insight into consumer behaviour
- Cluby strengthens its role in restaurants’ everyday operations by enabling customer data collection and using it for sales and customer activation
In the longer term, the goal is to expand Cluby’s campaign offering so that every restaurant can always find campaigns that fit their concept, customer base and current needs, and that can be activated easily as part of daily operations.
What is Cluby?
Cluby is a Finnish loyalty and marketing app designed for restaurants. With Cluby, restaurants can communicate with their customers, create campaigns, stamp cards, VIP memberships and events, and sell tickets – all in one app. For consumers, the Cluby app is completely free to use.
More than 500 restaurants in Finland already use Cluby, and the app has around 300,000 consumer users. Cluby helps restaurants use digital ways of working and tools that support building customer relationships and developing their business in the restaurant industry.
Lisätiedot:
Julkaistu 03 / 02 / 2026
