Nightclub membership, VIP cards and ticket sales in one app
A nightclub guest wants two things: to get in and to feel special. With Cluby you sell tickets in advance, issue VIP cards in a few clicks and invite guests to the next night.
Every ticket buyer and card holder is a member in your customer register. That's why marketing the next night takes fifteen minutes and doesn't depend on a social media algorithm.
Why does a nightclub need its own membership program?
A nightclub's night is sold in advance or not at all. The guest queuing at the door has already made their choice, but the one on the sofa at home hasn't, unless they know what's on tonight.
When your guests are in your register, you tell them about the night directly and sell tickets in advance. A VIP card gives your best guests a reason to choose you every weekend.
What does a nightclub use from Cluby?
Ticket sales → tickets in the app with no per-ticket sales commission. You know the crowd in advance, and no-shows drop.
VIP cards → a card sold or given free, with first access, queue skipping or a benefit of its own. You issue it in real time in a few clicks.
Subscription → an entry card at a monthly price for the guests who come every weekend.
Events and messaging → the night's artist is published once, and the invitation goes to members or to the previous night's ticket buyers.
Customer register → every ticket buyer and card holder is a member whose visits you see.
What does it look like in a nightclub's week?
On Tuesday you add Saturday's night to Partner Hub and open ticket sales. The invitation goes to members; VIP card holders get first access a day earlier.
On Saturday the ticket and the VIP card are shown from the phone at the door. No paper tickets, no lists.
On Sunday you thank the ticket buyers with a message and tell them about next weekend. They are already in your register.
What have nightclubs achieved with Cluby?
Samppalinna in Turku has sold 44,261 tickets through Cluby and gathered 27,636 loyalty members since September 2019, a steady 477 new members a month.
“Issuing VIP cards takes just a few clicks in real time, and adding and marketing events takes only fifteen minutes.” – Jasmin Ouachem, Director of Restaurant Operations, Samppalinna
What does it cost a nightclub?
Starting is free. Cluby is free for up to 100 members per venue, and after that pricing is based on member count, starting at €29 per month. There is no setup fee and no long contract. Your venue pays no per-ticket commission on ticket sales, and ticket revenue is paid out once a month.
Frequently asked by nightclubs
How is a ticket checked at the door?
The guest shows the ticket or VIP card on their phone, and door staff check it. No paper tickets or lists needed.
What do ticket sales cost?
Your venue pays no per-ticket sales commission. Buyers pay a service fee. Ticket revenue is paid out once a month. Read about settlements.
Can I sell VIP cards?
Yes. A card can be sold for a one-off fee, tied to a subscription or given free of charge. Read about VIP cards.
What does Cluby cost?
Cluby is free for up to 100 members. After that, pricing is based on member count. See the pricing plans.
Sell the next night in advance.
Start today
Create a free account or book a demo and we'll show you how Cluby fits your venue.
