How a customer ends up in your register
Step 1: The customer installs the app
From the app store or by scanning the QR code on your restaurant's materials. They can also join in the browser or by tapping an NFC card at the counter.
Step 2: The customer joins your loyalty program
By picking the restaurants they like in the app. They also join automatically with their first stamp or ticket purchase.
Step 3: The customer uses benefits, stamps and tickets
Every activation, stamp and purchase identifies the customer in the app, so the register grows with everyday visits, without forms.
Step 4: The data lands in your restaurant's register
Every visit, stamp and purchase builds your restaurant's own customer register, and you can use it in your marketing.
How does the customer register grow?
No forms and no slips to fill in at the counter. The customer joins with one action, and the rest builds up from visits.
QR code at the counter or on the table → the customer scans it and joins your loyalty program.
NFC card → the customer taps the Cluby Smart Card with their phone, no app needed.
Join link → on your website, social media and ads. A new customer joins in a couple of taps.
Automatically → a first stamp or a purchased ticket makes the customer a member.
The app is free for customers, and joining also works in the browser.
What do you see about a member?
Every member has a profile with their history at your restaurant.
Visits, redeemed benefits and cards, and purchased tickets.
Members can be searched and filtered, for example by age or gender.
Benefit and event analytics show how often benefits are used, when customers activate them or buy tickets, and the age and gender split of your customer base.
With that you target messages and benefits at the right groups instead of sending everyone the same thing.
Who owns the data?
Your restaurant. Cluby is not a deals app where the customer relationship stays with the app's owner.
Member data is available only to your restaurant. It is not shared with other restaurants or third parties.
Data is handled in line with GDPR and stored securely.
You can manage several venues from one account and give your team venue-specific permissions: admin or read-only.
What does the customer register cost?
Starting is free. Cluby costs nothing for up to 100 members per restaurant, so you collect your first hundred members for free. After that, pricing is based on member count and starts at €29 per month.
There is no setup fee and no long contract.
How fast does the register grow?
The register grows best inside your own restaurant: the loyalty program and its benefits are visible to customers, and staff know the program and talk about it. More members come through the Cluby app, when its users discover your restaurant.
With modest effort a restaurant collects hundreds of loyalty members it can market to directly. With active everyday work the number grows into the thousands. Examples:
Samppalinna, Turku: 27,636 loyalty members since September 2019, a steady 477 new members a month.
Arden Restaurant Group: 21,000 loyalty members across six restaurants.
Kahvila Mutteri, Helsinki: 2,568 loyalty members since February 2022, about 63 new members a month.
Brillace Café: 89 new loyalty members a month since launch, with very little marketing.
Frequently asked about the customer register
Do customers have to fill in a form?
No. Customers join by scanning a QR code, tapping an NFC card or opening the join link. They also join automatically from a first stamp or ticket.
Is the register GDPR compliant?
Yes. Data is handled in line with GDPR and stored securely, and it is available only to your restaurant.
Can I use the data for marketing?
Yes. You can send members push notifications, in-app messages and emails straight from Partner Hub, and target them at a chosen member group.
What does the customer register cost?
It is part of Cluby. Cluby is free for up to 100 members, and after that pricing is based on member count. See the pricing plans.
Start building your customer register today.
Start today
Create a free account or book a demo and we'll show you how the register grows in your restaurant's day-to-day.
