A café loyalty program: stamp card, coffee subscription and benefits in one app
A café customer visits often but rarely out of loyalty: they grab a coffee wherever happens to be on the way. A loyalty program gives them a reason to pick your café every morning.
With Cluby a café gets a digital stamp card, a monthly coffee subscription and benefits of its own for regulars, all in one app. Every stamp grows the customer register, and starting is free.
Why does a café need a loyalty program?
A café lives on repeat visits. One coffee is a small purchase, but the same customer five times a week is the café's most important customer.
The paper stamp card has done this job for decades, but it tells the café nothing: who visits, how often, and when they were last in. A digital program does the same and leaves a trail you can use to message the customer and bring them back.
What does a café use from Cluby?
Digital stamp card → a coffee, pastry or salad card on the customer's phone. The stamp comes from the till, an NFC card or a code.
Coffee subscription → one coffee a day at a fixed monthly price. The customer comes in every morning, and the café gets the money up front.
Loyalty benefits → a joining benefit for new members and a weekly benefit for regulars, for a quiet afternoon for example.
Customer messaging → a new roast, a seasonal product or Saturday brunch as a push notification to the people who have already visited.
Customer register → every stamp collector and subscriber is a member whose visits and benefits you see in Partner Hub.
What does it look like day to day?
In the morning a regular taps their phone on the NFC card at the counter. The stamp is recorded, and the tenth coffee is free.
Tuesday afternoon is quiet. You send members a message: pastries half price today from 2 to 4. It shows on the phones of people who visit you, and its reach doesn't depend on social media.
At the end of the month you see in Partner Hub how many used the card, how many new members joined, and which benefit worked best.
What have cafés achieved with Cluby?
Kahvila Mutteri, Helsinki: revenue grew 20% with loyalty campaigns. 2,568 loyalty members have joined since February 2022, and over 500 customers have taken a coffee, salad or toast card.
Brillace Café: 89 new loyalty members a month since launch, with very little marketing. “The ease of scanning the code has made it really effortless for customers to use.” – Marilena Gauci, co-founder of Brillace Café
What does it cost a café?
Starting is free, and for a small café Cluby often stays free for a long time. Cluby is free for up to 100 members per venue, and after that pricing is based on member count, starting at €29 per month. There is no setup fee and no long contract.
Frequently asked by cafés
How is a stamp given in a rush?
Fastest with the NFC card: the customer taps their phone on the card at the counter. Restolution users get the stamp automatically from the purchase. Read about the stamp card.
Do customers have to install the app?
No. They can also join in the browser or by tapping an NFC card. The app is free for customers.
Do I need a POS integration?
No. Benefits, cards, messaging and tickets work without a POS, and stamps can be given with an NFC card or a code. Read about the POS integration.
What does Cluby cost?
Cluby is free for up to 100 members. After that, pricing is based on member count. See the pricing plans.
Turn an occasional coffee stop into a habit.
Start today
Create a free account or book a demo and we'll show you how Cluby fits your venue.
