How a customer finds your event
Step 1: The customer installs the app
From the app store or by scanning the QR code on your restaurant's materials. They can also join in the browser or by tapping an NFC card at the counter.
Step 2: The customer joins your loyalty program
By picking the restaurants they like in the app. They also join automatically with their first stamp or ticket purchase.
Step 3: The customer sees the event and signs up
The event is on your restaurant's profile and in the app's event list. The customer buys a ticket or signs up for a free event in the app.
Step 4: The data lands in your restaurant's register
Every visit, stamp and purchase builds your restaurant's own customer register, and you can use it in your marketing.
How do events work in Cluby?
Publish the event in Partner Hub → it shows on your restaurant's profile in the Cluby app.
Invite members → a push notification or message to all members or a chosen group, such as the people who bought tickets to the last gig.
Sell tickets or give them away → tickets are bought in the app, and members can be given free tickets.
Know the crowd in advance → you plan staff and stock right, and no-shows drop.
Suits any kind of event: club nights, concerts, tastings and free events.
How do ticket sales tie in with events?
If the event is paid, you sell tickets directly in Cluby.
Your restaurant pays no per-ticket sales commission. Buyers pay a service fee.
Ticket buyers are saved to your customer register automatically, and you can allow ticket transfers between customers.
Ticket revenue is paid out to your restaurant once a month.
What results have events brought?
Samppalinna in Turku has sold 44,261 tickets through Cluby and gathered 27,636 loyalty members since September 2019.
“Adding and marketing events takes just fifteen minutes. This has freed up time for other areas of the business and improved the customer experience.” – Jasmin Ouachem, Director of Restaurant Operations, Samppalinna
What do events cost the restaurant?
Events and messaging are part of Cluby. Cluby is free for up to 100 members per restaurant, and after that pricing is based on member count, starting at €29 per month. Your restaurant pays no per-ticket commission on ticket sales.
Cluby is more than an event calendar
Events are one part of the loyalty program.
The same app holds loyalty benefits, the stamp card, VIP and subscription cards, customer messaging and the customer register.
Frequently asked about events
Can I publish an event without ticket sales?
Yes. A free event is published the same way, and members can be invited with a message.
What do ticket sales cost?
Your restaurant pays no per-ticket sales commission. Buyers pay a service fee. Read more about ticket sales.
How do I invite customers to an event?
Send a push notification or message from Partner Hub to all members or a chosen group, such as the attendees of the previous event.
When is ticket revenue paid out?
Once a month to your restaurant's account. Read about settlements.
Publish your next event in Cluby.
Start today
Create a free account or book a demo and we'll show you how an event is published and tickets are sold.
