A loyalty program for bars and pubs: bring the regulars back on quiet nights too
A pub's success is its regulars. You know them by name, but you can't tell them about the quiz or the gig when they're not there. A loyalty program gives you that channel.
With Cluby a bar gets its own customer register, loyalty benefits, events and a direct line to its customers' phones. Starting is free, and no POS integration is needed.
Why does a bar need a loyalty program?
A bar customer decides where to go on the night. If they don't know you have a quiz or a gig tonight, they go somewhere else.
A social media post reaches whoever the algorithm shows it to. A message to a loyalty member reaches them. When you know who visits you, you can invite exactly those people and reward them for coming.
What does a bar use from Cluby?
Events → the quiz, the gig and the themed night are published once, and the invitation goes to members as a push notification.
Loyalty benefits → a welcome benefit for new members, a weekly benefit for regulars, and a members-only happy hour for the quiet early evening.
Stamp card → a tap-beer card, for example, or a lunch card if you serve lunch.
Ticket sales → gig tickets in advance with no per-ticket commission, and every buyer becomes a member.
Customer register and messaging → you know who came to the last gig, and you invite them to the next one.
What does it look like in a bar's week?
On Wednesday you add Saturday's gig to Partner Hub and send members an invitation. It takes fifteen minutes.
On Thursday you send a message: quiz tonight at 7, team captains get their first pint as a member benefit. Three more tables.
After the gig you thank the ticket buyers with a message and tell them about the next one. They are already in your register, so the next gig markets itself more easily.
How do beer halls and bars use Cluby?
Arden Restaurant Group's Bierhaus beer halls and Milliklubi in Helsinki have gathered 13,159 loyalty members with Cluby, and members have redeemed 23,136 benefits. At Bierhaus Kamppi, lunch-card stamps come from the till automatically.
“We were able to implement the system quickly, and the platform is so simple that our team adopted it effortlessly.” – Ryszard Janik, Restaurant Manager, Arden Restaurant Group
What does it cost a bar?
Starting is free. Cluby is free for up to 100 members per venue, and after that pricing is based on member count, starting at €29 per month. There is no setup fee and no long contract.
Frequently asked by bars and pubs
Can I sell gig tickets in Cluby?
Yes. Your venue pays no per-ticket sales commission, buyers pay a service fee, and buyers are saved to your customer register. Read about ticket sales.
How do I get the regulars to join?
By asking at the bar and offering a joining benefit. The customer joins by scanning a QR code or tapping an NFC card, and we send the counter materials free of charge.
Do I need a POS integration?
No. Benefits, cards, messaging and tickets work without a POS, and stamps can be given with an NFC card or a code. Read about the POS integration.
What does Cluby cost?
Cluby is free for up to 100 members. After that, pricing is based on member count. See the pricing plans.
Invite your regulars back.
Start today
Create a free account or book a demo and we'll show you how Cluby fits your venue.
