How a customer uses a subscription
Step 1: The customer installs the app
From the app store or by scanning the QR code on your restaurant's materials. They can also join in the browser or by tapping an NFC card at the counter.
Step 2: The customer joins your loyalty program
By picking the restaurants they like in the app. They also join automatically with their first stamp or ticket purchase.
Step 3: The customer buys the subscription in the app
It is charged monthly and the card is on their phone. At the till, staff see that it is valid.
Step 4: The data lands in your restaurant's register
Every visit, stamp and purchase builds your restaurant's own customer register, and you can use it in your marketing.
What kinds of cards can you offer in Cluby?
There are three kinds of cards, all managed in one place:
Recurring subscription → for example a monthly coffee pass or lunch card. The customer pays monthly and uses the benefit daily.
One-off card → for example a VIP card or a season card valid for a set period.
Given card → free of charge to chosen members, partners or staff.
Card holders can be given benefits and messages of their own that other members don't see.
Where does a subscription fit?
Café → coffee subscription: one coffee a day at a fixed monthly price. The customer comes in every morning, and often buys a pastry too.
Lunch restaurant → lunch card: a month of lunches paid up front. The restaurant knows how many lunch guests to expect and gets the money in advance.
Nightclub → entry card: subscription-based free entry or first access to popular nights.
Bar or restaurant → season card: for example a benefit card for the summer terrace, or a membership with a monthly benefit.
Why is a subscription worth it for the restaurant?
Predictable revenue → the subscription is paid up front, not visit by visit.
A better margin on the product → the customer commits for longer in return for a better price, and visits more often.
The customer is in your register → every subscriber is a member you can message and offer more to.
No cards and no bookkeeping at the counter → the subscription shows on the customer's phone and to staff at the till.
What do subscriptions cost the restaurant?
Card features are part of Cluby. Cluby is free for up to 100 members per restaurant, and after that pricing is based on member count, starting at €29 per month. You set the subscription prices yourself.
Cluby is more than subscriptions
Cards are one part of the loyalty program.
The same app holds loyalty benefits, the stamp card, events and ticket sales, customer messaging and the customer register.
Frequently asked about subscriptions
How does the customer pay for a subscription?
The customer buys the subscription or card in the Cluby app. The card shows on their phone, and staff see at the till that it is valid.
Can I set the terms myself?
Yes. You decide the product, the price, the validity and whether it is a recurring subscription, a one-off card or a card given free of charge.
Can card holders get benefits of their own?
Yes. A benefit can be limited to holders of a given card, such as VIP members or subscribers.
Are cards charged to the restaurant separately?
No. They are part of Cluby, which is free for up to 100 members. See the pricing plans.
Create your restaurant's first subscription.
Start today
Create a free account or book a demo and we'll work out together which product suits a subscription.
