A restaurant loyalty program: stay on the customer's mind until the next visit
A restaurant visit is a choice made rarely and between many options. A loyalty program keeps your restaurant in mind when the customer next wonders where to go.
With Cluby a restaurant gets its own customer register, loyalty benefits, themed weeks and the new menu as a message on the customer's phone, plus events and tickets from the same app. Starting is free.
Why does a restaurant need a loyalty program?
A satisfied customer means to come back, but forgets. Next time they pick whichever restaurant comes to mind or shows up on social media.
When the customer is a member, you can remind them at the right moment: a new menu, game weeks, Mother's Day brunch or a benefit for the quiet start of the week. And when they come in, you know they have been before.
What does a restaurant use from Cluby?
Loyalty benefits → a joining benefit, an automatic birthday gift and a benefit for early-week evenings.
Customer messaging → the new menu, themed weeks and seasonal campaigns as a push notification or email to members.
Events and tickets → wine evenings, tastings and holiday menus sold in advance with no per-ticket commission.
VIP and stakeholder cards → a benefit of their own for the staff of the company next door or a hotel's guests.
Customer register → every member's visits and redeemed benefits, and the age and gender split of your customer base.
What does it look like in a restaurant's day to day?
With the bill, the waiter asks whether the customer is already a member and shows the QR code. The joining benefit is a dessert on the next visit.
Three weeks later the customer gets a message: game weeks start, members get priority on table bookings. They book a table.
At the end of the month you see in Partner Hub how many of those who got the joining benefit came back, and which message brought the most visits.
What have restaurants achieved with Cluby?
Arden Restaurant Group in Helsinki runs the loyalty program of six restaurants from one place: 13,159 loyalty members and 23,136 redeemed benefits.
“Now we can focus on what really matters – engaging our customers and offering them tailored experiences.” – Ryszard Janik, Restaurant Manager, Arden Restaurant Group
What does it cost a restaurant?
Starting is free. Cluby is free for up to 100 members per venue, and after that pricing is based on member count, starting at €29 per month. There is no setup fee and no long contract. For chains and groups we build a custom package and pricing.
Frequently asked by restaurants
How does a customer join during a meal?
The waiter shows the QR code with the bill, or there is an NFC card on the table. Joining takes the customer under a minute, and the joining benefit gives a reason to do it right away.
Does Cluby suit a chain of several restaurants?
Yes. You manage every venue from one account, create the same benefit for all of them at once, and give your team venue-specific permissions. Pricing for chains.
Do customers have to install the app?
No. They can also join in the browser or by tapping an NFC card. The app is free for customers.
What does Cluby cost?
Cluby is free for up to 100 members. After that, pricing is based on member count. See the pricing plans.
Stay on the customer's mind until the next visit.
Start today
Create a free account or book a demo and we'll show you how Cluby fits your venue.
