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Cluby for restaurants

Frequently asked questions

Considering Cluby for your restaurant? We have gathered the answers to the questions we hear most often.

Cluby in brief

What is Cluby?
Cluby is a loyalty and marketing platform built for restaurants, bringing everything you need into one place. You build your own digital customer register and run your customer relationships from a single tool: create loyalty benefits and campaigns, build digital stamp cards, sell memberships and VIP cards, run events and sell tickets, message your customers and follow the results in analytics. The goal is simple: get customers coming back more often and grow your sales.
Who is Cluby for?
For cafés, bars and pubs, fast food restaurants, full-service restaurants and nightclubs. Cluby suits independent restaurants just as well as restaurant chains and groups.
What is the point of a loyalty program?
A loyalty program helps in two important ways: you get to know your customers and you grow your sales. At the same time you build a register of members you can message directly, so you can tell them about a new menu, benefits and events. When you offer an appealing benefit or reward regulars with a stamp card, they are more likely to come back, often with a friend, and to tell others about the experience. And when a customer comes in to redeem a benefit, they usually buy something else too and stay longer. Loyal customers typically visit more often and spend more than occasional visitors.
Is Cluby a discount or restaurant discovery app?
No. Cluby is not a discount app where you compete on price alongside other restaurants. Cluby is your own loyalty program: you build a program that fits your customers and your restaurant quickly and easily, you create a direct customer relationship and your own customer register, and you decide on your benefits and your messaging.
Is Cluby just a digital stamp card?
No. The digital stamp card is one Cluby feature, but Cluby is a complete loyalty and marketing platform. Alongside the stamp card you can offer member benefits, create member and VIP cards, sell event tickets, message your customers and collect your own customer register, all from the same place. That builds a direct customer relationship that brings visitors back again and again.

Pricing and getting started

How much does Cluby cost?
Getting started is free up to 100 members per restaurant, and you pay nothing until your member count grows. After that the price is based on the number of members. A member means a Cluby app user who has joined your restaurant's loyalty program. You can see current pricing on the pricing page.
Is getting started really free?
Yes. You get every feature straight away, along with onboarding support and marketing materials. You only pay once your member count passes the free limit.
How does billing work?
Billing is based on the number of members. Credit card billing is free of charge. If you choose a traditional invoice (paper invoice, email invoice or e-invoice), a 5 € invoicing surcharge is added per invoice.
Am I tied into a long contract?
No. You can start without a long commitment and explore the features at your own pace.
How does pricing work for chains and groups?
For restaurant chains and groups operating under one brand we build a tailored package and price. Talk to our sales team.

Setup and technology

How quickly can I get started?
You get started by signing up on the website whenever it suits you. We confirm your place and run a short walkthrough, and after that you manage everything from Cluby Partner Hub in a browser or on your phone. Creating your first benefit or stamp card is quick, and support from us is always available if you want it.
Do I need a POS integration?
No. Cluby does not require a POS integration. Member benefits, campaigns, customer messaging, member and VIP cards, events and ticket sales all work on their own. The digital stamp card works without a POS too: stamps can be given with an NFC card or manually. If you want, you can connect a POS integration, and stamps then accumulate automatically from purchases.
Which POS systems does Cluby connect to?
Cluby does not require a POS integration to work. If you want stamps to accumulate automatically from purchases, a POS integration is currently available for the Restolution POS system, and you can set it up yourself in Partner Hub or ask us for help. Without an integration, a stamp is just as easy to give with an NFC card or manually with a code.
Do I need technical skills or special equipment?
You do not need any particular technical skills. Cluby is designed to be easy to use, and you manage everything from Partner Hub in a browser. To read stamps that come through the POS system you need a QR code reader, which you get through your POS partner. If you choose the NFC card instead, you can order it free of charge from our website and we deliver it to your restaurant at no cost.
Can I manage several restaurants and give my team access?
Yes. You can manage several locations from the same account and invite your team members into Partner Hub. Each user can be given either administrator (admin) or viewer (read-only) rights, and rights can be set per location. You can also create the same benefit or card for several locations at once.
Do I need to train my staff?
Cluby is designed to be easy to use, so extensive training is not needed. It is still worth taking a short moment with the team to show how Cluby works. The most important thing is that your staff know the program exists and what the current benefits are, and above all that they actively ask at the till whether the customer is already a member. When you add several users to Partner Hub, the loyalty program works on every shift instead of resting on one person, and you can add unlimited users at no extra cost. The support portal has instructions for staff and ready-made materials for customer service situations, and in any problem you can get help directly from us, for example through chat.

Customers and data

Do my customers have to download an app?
Your customers join as members through the Cluby app or a web browser. The app is always completely free for consumers. They also join automatically when they receive their first stamp or make a purchase, and joining works conveniently by tapping an NFC card too.
Can I collect members and give stamps with NFC cards?
Yes. The Cluby Smart Card is a physical, credit-card-sized NFC card that the customer taps with their phone. With a single tap they can join as your member or receive a stamp quickly, for example with a phone number or email, without the app.
Can I add the loyalty program to my own website?
Yes. Cluby gives your restaurant its own join link that opens in a web browser. You can send visitors straight to it from your own website as well as from social media channels and advertising, so a new customer joins your loyalty program in a few clicks.
Who owns the customer data I collect?
You collect your own customer register, and member data is available to your restaurant only. The data is not shared with other restaurants or outside parties, and it is always processed in accordance with data protection law (GDPR) and stored securely.

Features

What can I do with Cluby?
Cluby brings together member benefits and campaigns, customer messaging, the digital stamp card, events and ticket sales, member, VIP and stakeholder cards to sell or give away, staff cards, subscriptions, automatic birthday gifts, the customer register and member profiles, plus analytics and marketing automations. Explore all the features.
Does Cluby have a digital stamp card, and how does it work?
Yes. You can build a stamp card around any product, for example a lunch or coffee card. The customer collects a stamp automatically through a POS integration, by tapping an NFC card, or from a staff member, and you can also set several reward levels on one card.
What kind of benefits can I offer my members?
You can create many kinds of benefits: a joining benefit for new members, and benefits redeemable daily, weekly, monthly, on specific days or continuously. You can also target certain benefits at selected member groups only, such as VIP card holders. Well-designed benefits give the customer a concrete reason to choose your restaurant and to come back.
Can I sell memberships, subscriptions or VIP cards?
Yes. You can offer cards in three ways: sell recurring subscriptions (for example a monthly coffee card), sell one-off paid cards (for example a VIP or season card), or give cards free of charge to selected members or staff.
Do members get automatic benefits, such as a birthday gift?
Yes. You can create an automatic birthday gift that members receive on their own birthday. It is an effortless way to remember customers personally and get them to return, and once the automation is set up it runs by itself.
Can I sell event tickets in Cluby?
Yes. You can sell your event tickets directly in Cluby with no third-party commissions or ticketing fees. Ticket buyers are saved automatically into your customer register. You can also give members free tickets and, if you want, allow tickets to be transferred between customers.
Can I see information about my customers and campaign results?
Yes. For every member you see an activity history, such as visits, benefits used and cards held, and you can search and filter members by age or gender, for example. You also see analytics for your benefits and events: how often benefits are used, when customers activate them or buy tickets, and the age and gender distribution of your customer base. That is how you get to know your customers and target your marketing better.
How can I message my customers?
You can send your members push notifications, in-app messages and emails. That is how you share offers, events and news directly with your customers. Targeted messaging is an effective way to activate customers, stay top of mind and fill the quieter moments.

Support and materials

Do I get help with getting set up?
Yes. Every setup includes onboarding with our specialists, and together you create your first benefits, for example. Help is also available in the support portal, in the AI chat around the clock, and through live chat and at support@cluby.com.
Do I get marketing materials for the restaurant?
Yes. You get materials tailored with your restaurant's own branding free of charge, both physical ones such as stands and table materials and digital ones. Materials on prominent display help collect new members and remind existing regulars of current benefits.

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