How a customer uses the loyalty program
Step 1: The customer installs the app
From the app store or by scanning the QR code on your restaurant's materials. They can also join in the browser or by tapping an NFC card at the counter.
Step 2: The customer joins your loyalty program
By picking the restaurants they like in the app. They also join automatically with their first stamp or ticket purchase.
Step 3: The customer activates a benefit at the till
Benefits are on their phone. When they come in to redeem one, they activate it in the app as they pay, and staff see it at the till.
Step 4: The data lands in your restaurant's register
Every visit, stamp and purchase builds your restaurant's own customer register, and you can use it in your marketing.
What does a restaurant loyalty system include?
Cluby brings together everything it takes to get a customer to come back:
Member benefits and campaigns → a joining benefit for new members, plus benefits redeemable daily, weekly, monthly or on chosen days. A benefit can be limited to one group, such as VIP card holders.
Digital stamp card → a lunch, coffee or product card whose stamps collect on the phone.
Member, VIP and stakeholder cards → cards that are sold or given free, subscriptions and employee cards.
Events and ticket sales → tickets sold in the app with no per-ticket sales commission.
Customer messaging → push notifications, in-app messages and emails to members.
Customer database and analytics → every member's visits and redeemed benefits, the age and gender split of your customer base, and the results of benefits and events.
Automations → for example a birthday gift that goes out to members by itself.
Why your own program instead of a deals app?
In a deals app your restaurant is one offer among many, and the customer relationship stays with the app's owner. With your own loyalty program:
The customer database is yours. Member data is used only by your restaurant, is never shared with others, and is handled in line with GDPR.
You decide the benefits, their timing and who sees them.
You message your customers directly, with no middleman.
Your restaurant has its own profile page in the app: logo, details, the benefits and features in use, and optionally links to table booking and the like. Customers see your restaurant, not a list of competitors.
What does a loyalty system cost?
Starting is free. Cluby costs nothing for up to 100 members per restaurant, and all features, onboarding support and marketing materials are available right away. Once you pass 100 members, pricing is based on member count and starts at €29 per month. A member is a Cluby app user who has joined your restaurant's program.
There is no setup fee, no long contract, and card payment is a free billing option. For chains and groups we build a custom package and pricing.
How a restaurant uses Cluby
Step 1: You create a Cluby account for your restaurant
The account is created in Cluby Partner Hub in a few minutes.
Step 2: You create benefits, VIP memberships, stamp cards and events
In Partner Hub, in a few clicks. They show up in your customers' Cluby app right away.
Step 3: You promote your campaigns and loyalty program
In the restaurant, so new customers join, and in the app, so they keep coming back.
Step 4: You market your restaurant's products and services
Through the app, straight to customers' phones. Where the decision about the next restaurant visit is made.
What results have restaurants seen?
Kahvila Mutteri, Helsinki: revenue grew 20% with loyalty campaigns, and 2,568 loyalty members have joined since February 2022.
Arden Restaurant Group: 21,000 loyalty members and 23,136 redeemed benefits.
Samppalinna, Turku: 27,636 loyalty members and 44,261 tickets sold since September 2019.
Brillace Café: 89 new loyalty members a month since launch.
“Cluby has brought clarity and efficiency to building customer loyalty. It has allowed us to identify our customers, better understand their needs, and grow both our loyalty member base and revenue.” – Mikael Ranta, Entrepreneur of Mutteri
Frequently asked about the loyalty system
What is a restaurant loyalty system?
A tool that lets a restaurant recognise its customers, reward them and message them directly. In Cluby it covers benefits, the stamp card, cards, events, messaging and the customer database in one app.
How much does a loyalty system cost?
Cluby is free for up to 100 members. After that, pricing is based on member count and starts at €29 per month. There is no setup fee. See the pricing plans.
Do customers have to install the app?
No. They can also join in the browser or by tapping an NFC card. The app is free for customers.
Do I need a POS integration?
No. Benefits, cards, messaging, events and tickets work without a POS. Stamps can be given with an NFC card or a code, or linked to a Restolution POS. Read more about POS integration.
Who owns the customer data?
Your restaurant. Member data is used only by you and is never shared with other restaurants.
Does Cluby suit a chain?
Yes. You can manage several venues from one account, create the same benefit for all of them at once, and give your team venue-specific permissions. Pricing for chains.
Build your restaurant's loyalty program today.
Start today
Create a free account or book a demo and we'll show you how the program fits your restaurant.
