How a customer receives your message
Step 1: The customer installs the app
From the app store or by scanning the QR code on your restaurant's materials. They can also join in the browser or by tapping an NFC card at the counter.
Step 2: The customer joins your loyalty program
By picking the restaurants they like in the app. They also join automatically with their first stamp or ticket purchase.
Step 3: The customer gets the message on their phone
A push notification or an in-app message tells them about a benefit, an event or a new menu, and leads straight to it.
Step 4: The data lands in your restaurant's register
Every visit, stamp and purchase builds your restaurant's own customer register, and you can use it in your marketing.
How can you message customers?
Three channels, all from the same Partner Hub:
Push notification → shows on the customer's lock screen right away. For the timely: tonight's event, this week's benefit.
In-app message → stays in the app, where the customer finds it later too.
Email → for longer news, such as a new menu or a seasonal campaign.
For every message you see how many opened it and what happened next: was a benefit activated, was a ticket bought.
How do you reach the right people?
A targeted message works better than the same message to everyone. In Cluby, targeting is based on the customer register.
Member groups → a message only to VIP card holders, subscribers or the people who bought tickets to a given event.
Benefits for groups → a benefit visible only to a chosen group, such as a partner company's staff.
Automations → a birthday gift goes to each member on their birthday by itself, once it has been set up.
Quiet hours → a benefit for Tuesday afternoon, or a message after a gig to the people who were there.
Why a channel of your own next to social media?
Social media reaches new people but doesn't tell you which of them have visited you. Loyalty messaging reaches the people who are already your customers, and brings them back.
The message doesn't compete with a news feed, and its reach doesn't depend on an algorithm or an ad budget.
At Samppalinna, adding an event and marketing it to members takes about fifteen minutes. Brillace Café has grown with very little marketing, by telling customers about the loyalty program at the counter.
What does customer messaging cost?
Messaging is part of Cluby, and messages are not charged separately. Cluby is free for up to 100 members per restaurant, and after that pricing is based on member count, starting at €29 per month.
Cluby is more than a messaging tool
Messages are one part.
The same app holds loyalty benefits, the stamp card, cards, events and ticket sales, and the customer register that messaging is built on.
Frequently asked about customer messaging
Who receives the messages?
Your restaurant's loyalty members, the Cluby users who have joined your program. You can also limit a message to a chosen member group.
How often should I message?
When you have something real to say: a new menu, an event, a benefit for a quiet time. Opens and the activations that followed are shown in Partner Hub, so you see what works.
Can messages be automated?
Yes. A birthday gift, for example, goes to each member by itself. Once the automation is set up, it runs without extra work.
Are messages charged separately?
No. Messaging is part of Cluby, which is free for up to 100 members. See the pricing plans.
Send your first message to your loyalty members.
Start today
Create a free account or book a demo and we'll show you how messaging works day to day.
