Brillace Café – Reference Case
Brillace Café x Cluby: Community building and steady growth through customer satisfaction.
Key numbers
Brillace has always had a solid community and social media presence, but through Cluby they could actually gain more insights into what works for their customers. The platform made them aware of multiple opportunities on how to engage and offer meaningful benefits, all while growing their community of recurring loyal customers and attracting more revenue for their business. Owners Sam and Marilena love the idea of giving back, so they went all in with cutting-edge ideas new to the region of Malta.
How the rollout was done
Sam and Marilena came into contact with Cluby in November 2024 and immediately recognised the benefits of the platform. They opened a second location that same month, and the decision to utilise the platform came at the right moment for Brillace. Having a steady community of recurring customers was never the issue, but through Cluby they saw the potential of being able to provide more value for their community of coffee lovers. Being one of the early adopters in Malta, they came up with benefits that became instant classics and also helped them grow more revenue. As sustainable entrepreneurs, the fact that it's all digital was key to their success. They also added time-specific benefits, so products like their daily fresh artisan croissants do not go to waste. Staff was immediately on board, and when they printed stickers with a Cluby QR code and their benefits for maximum visibility, customers did not need as much reminding as before. Their multipurpose location, combined with the many facets of Cluby, is perfect for events or special member cards for businesses and collaborations.
Results
Cluby has given insights to Brillace that were not possible previously. The community is steadily growing, with an average of 89 new members joining every month. They value the flexibility of Cluby, like adjusting benefits that do not work as well as others and customising benefits for specific groups or events. Cluby has become a part of their growth strategy and building a solid community base to give back to.
“We've seen growth with minimal promotion, just explaining it to clients when they walk in. The simplicity of scanning the code has made it easy for customers to use. It's created a great level of return customers because they see the value in it.”
TIPS FOR A SUCCESSFUL ROLLOUT
Use it yourself first!
Understand it from a customer's perspective.
Showcase it to your clients.
Once you start explaining it, it will catch on.
Use the support center
To find answers and ask questions.
ABOUT THE RESTAURANT
Brillace has two locations in the bustling Maltese cities of Gzira and St. Julians. Owners Sam and Marilena have different backgrounds in business, but when it comes to community building and running a successful coffeeshop brand, they align perfectly. Eco-friendly, local roasted beans and artisanal food using mostly local products is a big part of the café's blueprint. From the warmth of the baristas to the artisanal self-made sandwiches and with sweets like protein balls, Brillace provides quality products. But more importantly, the place facilitates quality connections.
