Samppalinna – Reference Case
Samppalinna x Cluby: Effortless ticket sales, event marketing, and VIP card management through a single digital platform.
Key numbers
Before adopting Cluby, Samppalinna managed ticket sales, event marketing, and VIP card management manually, which was time-consuming, error-prone, and resource-intensive. Customer data was scattered across different systems, making management and communication challenging.
Samppalinna wanted a solution to segment their customers and offer specific benefits to VIP customers. They also wanted to bring ticket sales entirely in-house to avoid expensive third-party services. Additionally, their goal was to sell season passes so that loyal customers could enjoy a seamless purchasing process without having to buy tickets separately each time.
How the rollout was done
Samppalinna implemented Cluby's digital loyalty system, which integrated customer registration, benefit offerings, ticket sales, event marketing, and VIP card management into a single platform. Customers can purchase tickets directly through the Cluby app, making the process quick, convenient, and reliable. Events can easily be added and marketed directly from the platform, improving visibility and effectively reaching customers. Additionally, Samppalinna was able to create tiered VIP cards for their most loyal customers, offering exclusive benefits and promotions that increased customer loyalty and encouraged repeat visits.
Results
Since adopting Cluby's digital loyalty system, Samppalinna has streamlined ticket sales and event marketing, freeing up resources for other areas of the business. Customer loyalty and the number of new loyalty members have grown with the introduction of tailored benefits. Customer satisfaction has also improved due to more seamless purchasing processes.
Using data from the platform, Samppalinna has been able to optimise ticket sales campaigns and marketing activities, such as push notifications, by targeting benefits more precisely and efficiently. This has enhanced the customer experience, increased ticket sales, and strengthened loyalty, making marketing efforts more effective.
“Cluby has brought us clarity and efficiency in managing customer data, ticket sales, event marketing, and VIP card management. Issuing VIP cards is now just a few clicks in real time, and adding and marketing events takes only 15 minutes. This has freed up time for other business areas and improved the customer experience.”
TIPS FOR A SUCCESSFUL ROLLOUT
Start by collecting a customer database
The key is to begin! As the database grows, customer insights deepen, which in turn improves the effectiveness of marketing and customer loyalty.
Utilise digital loyalty cards
Digital cards make distributing customer cards fast and easy. Offer your cards to specific groups, such as a sports team or a company. Don't forget to reward loyal customers with VIP cards!
Track advance ticket sales actively
If advance tickets are selling unusually fast, you can increase staff to ensure smooth customer service and adjust services based on the expected number of customers.
ABOUT THE RESTAURANT
Samppalinna is a popular nightclub in Turku, known for its diverse music and cosy atmosphere. Its terrace is particularly popular in the summer, offering stunning views of the river for customers to enjoy. Restaurant Operations Manager Jasmin Ouachem oversees the daily operations of Samppalinna and the development of customer experience. With extensive experience in the restaurant industry, Jasmin has led Samppalinna in focusing on customer-centric services and a wide range of events.
